Director Content Marketing, Corporates

Thomson Reuters • Eagan, MN

2d • $137,200 - $254,800 • Hybrid

About The Position

Corporate tax, trade, legal, and risk leaders face mounting regulatory complexity, fast-moving technology change, and limited resources. As generative AI reshapes their work, they’ll rely on technology they can trust: fiduciary-grade AI grounded in authoritative content. This role leads the content engine behind our full-stack marketing strategy. You’ll set the editorial agenda for the Corporates market, shape how corporate professionals think about the future of their work, and build content programs that drive demand across our tax, legal, and risk portfolios. You’ll turn product capabilities into stories about the outcomes corporate buyers care about. You’ll report to the VP of Marketing, Corporates. You’ll partner closely with Brand, Product Marketing, Demand Generation, Sales Enablement, Thomson Reuters Institute, Communications, Product, and Sales leadership. You’ll lead a team of content managers, writers, and producers across all three portfolios. The role balances portfolio-spanning strategy with hands-on writing and editing.

Requirements

• 7+ years in content strategy and editorial leadership at a B2B SaaS, professional services, or media company, with 3+ years leading and scaling a team.
• Experience across multiple product lines or business units.
• A track record of building original content programs that moved a market.
• Strong editorial judgment with the ability to flex tone and depth across distinct audiences (tax, legal, risk/compliance).
• A gift for storytelling and solution selling, translating complex technical capabilities into clear stories about business outcomes.
• Fluency with AI content tools and a clear point of view on their use without compromising voice or accuracy.
• Familiarity with SEO and emerging AEO practices, and understanding of how corporate buyers research and validate solutions as search behavior shifts.
• Comfort working with senior executives, including extracting their point of view, ghostwriting, and providing constructive pushback.
• Fluency with content performance data and marketing analytics (Salesforce, marketing automation, multi-touch attribution).
• Familiarity with the modern content stack: CMS, content operations platforms (Workfront, Contently, Writer), SEO and analytics tools, and AI-assisted production.
• Strong interpersonal skills to influence cross-functional teams and build alignment with tact and clarity.

Nice To Haves

• Experience in B2B, legal, regulated, or professional services markets.
• Experience moving into a complex vertical and getting smart fast.
• Experience in demand generation, ABM, customer advocacy programs, building content functions from the ground up, or marketing multiple portfolios to a shared buyer.

Responsibilities

• Editorial strategy: Define themes, narratives, and point of view for the Corporates market across tax, legal, and risk, grounded in customer understanding, commercial priorities, and competitive analysis. Define content pillars and messaging frameworks that align each portfolio's story with the broader Corporates narrative.
• Content that drives pipeline: Create demand generation content for nurture and conversion, sales enablement, ABM, segment-specific content, and integrated content for launches and campaigns, covering the full buyer journey. Use win/loss insights to refine solution-selling content.
• Search and answer-engine visibility: Optimize content for organic SEO and AEO, ensuring it is structured, cited, and positioned to surface in generative search experiences like ChatGPT, Perplexity, Claude, and Google AI Overviews.
• The content operating model: Manage the editorial calendar, production workflows, and distribution across paid, owned, earned, and partner channels. Develop and own the measurement framework that links content to business outcomes using Salesforce, multi-touch attribution, SEO/AEO analytics, and content analytics. Report on impact to leadership.
• Team and partner network: Lead a high-performing team of content leaders, writers, and producers, and extend capabilities through internal Studio, agencies, and a contributor network. Set expectations, coach on strategy and craft, and contribute directly through writing, editing, and producing content.
• Cross-functional alignment: Collaborate with strategy leads and product teams across tax, legal, and risk to set channel mix, translate feature announcements into customer narratives, and align content with marketing and sales priorities.

Benefits

• Hybrid Work Model
• Flexibility & Work-Life Balance (including work from anywhere for up to 8 weeks per year)
• Career Development and Growth (Grow My Way programming)
• Industry Competitive Benefits (flexible vacation, two company-wide Mental Health Days off, access to Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing)
• Health, dental, vision, disability, and life insurance programs
• 401k plan with company match
• Parental leave
• Sabbatical leave
• Optional hospital, accident and sickness insurance
• Optional life and AD&D insurance
• Flexible Spending and Health Savings Accounts
• Fitness reimbursement
• Access to Employee Assistance Program
• Group Legal Identity Theft Protection benefit
• Access to 529 Plan
• Commuter benefits
• Adoption & Surrogacy Assistance
• Tuition Reimbursement
• Access to Employee Stock Purchase Plan
• Annual Bonus eligibility

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed