Director, Content Marketing
About The Position
Gorgias is building a unified AI agent to revolutionize conversational commerce, aiming to make every brand-customer interaction personal, seamless, and intelligent. The company is a leader in the e-commerce helpdesk space, with over 17,000 merchants using its platform. As the Director, Content Marketing, you will be responsible for owning and rebuilding the content program to align with Gorgias' evolution as an AI-first platform moving upmarket. This involves developing a sharper strategy, a clearer voice, enhanced amplification, and leveraging AI for content production to support the company's growth and narrative.
Requirements
- 5-7+ years of experience in content marketing, preferably within a SaaS or e-commerce company.
- Proven experience in building content programs and demonstrating their impact on the funnel.
- Strong understanding of brand building, thought leadership, social media strategy, and voice of customer.
- Experience writing for enterprise buyers and complex purchase decisions.
- Proficiency in content amplification strategies across key channels.
- Excellent judgment regarding the use of AI in content creation, understanding its benefits and limitations.
- Hands-on experience building with AI tools, beyond basic browser usage.
- Solid SEO fundamentals and a clear perspective on how AI search (AEO) impacts SEO strategies.
- Excellent writing and prompting skills.
- A builder mentality with the ability to identify and pursue opportunities independently.
Nice To Haves
- Background in the Shopify/e-commerce ecosystem.
- Experience in evolving a brand's perception to target an upmarket audience.
- Experience with LLM/AEO content strategy.
Responsibilities
- Set the content marketing strategy and execute it, with a focus on brand, thought leadership, social media, community, and customer-led content.
- Own the editorial calendar and production process, including building AI-powered workflows for faster content creation.
- Develop and implement strategies for content amplification across social media, communities, search engines (SEO), and AI answers (AEO).
- Create content tailored to reach and resonate with e-commerce decision-makers, influencing them before and during their buying cycles.
- Utilize customer insights from various sources (Cortex, Gong calls, BuildBetter feedback, Ecom Lab research) to generate content ideas and programs.
- Write content specifically for enterprise buyers, addressing the needs of larger buying committees and longer sales cycles.
- Collaborate with demand generation, product marketing, and leadership teams to ensure content aligns with the company's evolving narrative beyond just a 'help desk' solution.
- Hire and manage a social media/community team member as the function expands.
- Develop a new content marketing playbook for the company's next chapter.
Benefits
- Annual L&D budget to explore new AI tools.
- Access to premium AI tools (ChatGPT, Claude, Granola & others).
- A collaborative environment with AI champions and knowledge sharing through Slack channels and company-wide standups.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
