Director of Editorial & Content Marketing

Vitally • ,

3d • $200,000 - $240,000 • Remote

About The Position

Vitally is seeking a Director of Editorial & Content Marketing to lead a new conversation in the market about the future of Customer Success, especially in light of AI's impact. This senior editorial leader will own the editorial strategy to translate Vitally’s company and product vision into engaging content. The role involves building thought leadership and research programs, developing executive voices, and creating a sustained content engine to build awareness, demand, and authority. This is not a content production or calendar management role, but rather a strategic position focused on identifying key ideas and driving a market movement.

Requirements

• 10+ years of experience in editorial, content marketing, thought leadership, brand publishing, or a related discipline, ideally in B2B technology.
• Experience owning editorial or content strategy at a senior level.
• Exceptional writer and editor with strong instincts for what is interesting, distinctive, and worth saying.
• Track record of creating content programs that build audiences and influence markets.
• Experience developing executive thought leadership.
• Experience creating original research, reports, editorial franchises, or other high-authority content.
• Strong understanding of how content creates demand across organic search, social, email, events, earned media, and other channels.
• Ability to understand complex technology and turn it into simple, provocative, compelling stories.
• Strong strategic judgment paired with a willingness to be hands-on when necessary.
• Ability to operate in ambiguity and help shape the story while the company and product strategy are still evolving.

Responsibilities

• Build Vitally's editorial strategy, defining owned ideas, topics, and conversations.
• Create a cohesive editorial strategy across long-form, social, research, video, events, and other channels.
• Build recurring editorial franchises to ensure audience engagement.
• Develop the narrative arc connecting company strategy, product vision, and market point of view.
• Shape a market movement by turning Vitally’s perspective on AI, Customer Success, and customer intelligence into compelling market narratives.
• Build sustained market education before, during, and after major launches.
• Identify opportunities for Vitally to lead industry conversations.
• Create ideas and content that help buyers understand the need for market change before introducing solutions.
• Build Vitally's thought leadership platform by partnering with executives to develop differentiated points of view and recognizable voices.
• Turn executive expertise into strong social content, articles, talks, media opportunities, and industry commentary.
• Build a consistent thought-leadership cadence.
• Create original research that offers genuine contributions to the market.
• Build flagship research properties to generate attention, earned media, backlinks, conversation, and demand.
• Find interesting stories within customer, market, survey, and product data.
• Lead editorial strategy and quality across articles, reports, guides, newsletters, campaigns, video, and other formats.
• Partner with Growth to translate editorial authority into organic traffic, audience growth, pipeline, and revenue.
• Partner with Product Marketing to extend launches into larger market stories beyond product messaging.
• Develop content that supports buyers throughout their journey.

Benefits

• Competitive salary based on competitive market data, experience, and geographic location ($200,000 - $240,000 plus a variable component for US-based roles).
• Generous equity.
• 100% of health/dental/vision insurance premiums covered.
• 401k through Empower.
• Commuter benefits.
• Unlimited PTO with a required minimum time off.
• Flexible work hours.
• Work-from-home policy.
• Yearly education stipend towards professional development.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed