Director, Content Marketing & Social Media

Dataminr•New York, NY

23h•$142,800 - $210,000•Remote

About The Position

Dataminr is seeking a strategic B2B marketer to serve as their Director of Content Marketing and Social Media. This role reports to the VP of Brand and Communications and will be responsible for developing and executing a high-impact content and social strategy to build brand awareness, thought leadership, and demand. The ideal candidate will own the content roadmap and social execution, translating complex topics in corporate security, cybersecurity, and the public sector into resonant content. This is an opportunity to shape Dataminr's brand voice, enhance its AI and security leadership, and build a content engine for growth. The role involves working with cutting-edge AI technologies like Regenerative AI, Agentic AI, and Multimodal AI.

Requirements

BS/MS degree in Marketing or related field (journalism experience a plus), with leadership experience and excellent written and verbal communication skills.
8+ years of demonstrable experience across content strategy, asset development, and demand generation, with proven success in content marketing and social media strategy.
B2B technology background required, preferably with SaaS-based organizations that have scaled programs globally; passionate about content generation across digital advertising, brand awareness, websites, and social, with a strong understanding of SEO best practices.
Strong track record in performance analytics, using data-driven decisions to continually optimize content and drive the customer acquisition funnel.
Strong interpersonal and presentation skills, with the ability to confidently present insights and recommendations to senior management, and coordinate across multiple teams throughout the organization.
Ability to acquire and manage external content resources (e.g., research firms, subject matter experts) to develop third-party content, while staying current on the latest trends and best practices in content strategy, social media, digital experiences, and measurement.

Responsibilities

Own end-to-end content strategy and the content roadmap, positioning Dataminr as a leader in real-time information and aligning with marketing, sales, and product priorities to deliver against time-bound goals.
Develop and edit high-quality content — blogs, whitepapers, reports, case studies, videos — with SMEs, implementing content standards, templates, and consistent messaging across all materials.
Develop and execute a social media strategy that drives brand building, audience growth, conversions, and awareness, including campaigns for top-of-funnel brand awareness and middle-of-funnel demand generation, and strategies tailored to regional needs (primarily EMEA).
Amplify employer brand and executive presence through content and social activity around corporate initiatives, thought leaders, and culture, partnering with PR, social, and digital teams to extend reach across earned, owned, and paid channels.
Develop and monitor key performance metrics (organic traffic, SEO, engagement, conversions, leads), measuring and optimizing content and social performance.
Conduct interviews with internal and external stakeholders — customers, thought leaders — to fuel content ideation, serving as an evangelist for Dataminr's brand and message through thought leadership.
Develop and maintain AI-powered workflows, tools, and best practices for the content team — establishing standards that ensure consistency, brand voice alignment, and compliance (e.g., Gartner citation rules) across all AI-assisted output.
Leverage AI to accelerate content ideation, drafting, and production across formats, enabling the team to scale output and turnaround time without sacrificing editorial quality or strategic rigor.