Director Community & Physician Partnerships

Ayr Wellness•Miami, FL

14h

About The Position

AYR Wellness is seeking a results-driven Director of Community and Physician Partnerships to support retail growth across Florida by building the company’s local presence and turning community engagement into measurable patient acquisition, store traffic, and customer loyalty. This role connects Marketing, Retail Operations, stores, physicians, and community organizations. It calls for a sales and business development mindset, retail understanding, grassroots outreach, and accountability for business results. The Director spends significant time in the field working with District Managers, Area Managers, Store Managers, Marketing partners, and community organizations. The role develops localized growth strategies, builds community and physician partnerships, and creates and measures events and other initiatives that attract new and lapsed customers. It also develops tools and playbooks, trains retail teams, tracks performance by store, and reports results and recommendations to retail leadership.

Requirements

At least 5 years of experience in sales, business development, or customer acquisition, including event planning and field execution.
Demonstrated ability to build external relationship pipelines and convert partnerships into measurable customer or patient growth.
Proven record of meeting or exceeding sales, acquisition, or growth targets, with experience developing customer acquisition programs.
Strong relationship-building, negotiation, and partnership-development skills.
Self-motivated and results-driven, with the ability to work independently in the field against clear targets.
Willingness to travel throughout Florida and engage with District Managers and Store Teams.
Valid driver’s license and reliable transportation.
Bachelor’s degree or equivalent experience.

Nice To Haves

Experience with the Florida medical cannabis program.

Responsibilities

Develop and execute market-level, event-based customer acquisition strategies across Florida markets.
Create and maintain store toolkits, including event playbooks, Doctor Day guides, outreach scripts, templates, and marketing materials.
Train and coach District Managers and store teams on the toolkit, and track adoption and results by store.
Prospect, pitch, and close local business, community, and physician partnerships.
Spend significant time in the field, stores, medical practices, and community events to drive results.
Identify high-value neighborhoods, businesses, events, organizations, and other local patient touchpoints for each store or district.
Partner with Retail leadership to identify stores with new-patient, traffic, or sales challenges and develop targeted activation plans.
Build an events calendar designed to convert community engagement into measurable results, particularly new and lapsed customers.
Set event goals and evaluate performance using sales, transactions, new patients, loyalty enrollment, and customer acquisition cost.
Partner with District Managers to establish and track KPIs for events and new-patient acquisition.
Identify and manage events, sponsorships, and experiential opportunities, including patient appreciation events.
Oversee event planning, staffing, logistics, vendors, materials, and on-site execution with Marketing, District Managers, and Store Leadership.
Incorporate measurable acquisition mechanisms into events and evaluate customer acquisition and ROI.
Keep the events calendar on the website updated six weeks ahead of events.
Own the strategy, growth, and execution of Doctor Days across Florida, increasing program frequency, quality, reach, and measurable impact.
Develop a repeatable Doctor Day playbook covering partner outreach, event cadence, patient education, store participation, follow-up, and performance reporting.
Track physician and Doctor Day performance by store, including participating practices, event volume, measurable leads or referrals, new customer acquisition, conversion, repeat participation, and ROI.
Scale successful physician partnership models across Florida and adjust programs that do not produce measurable growth.
Develop partnerships with complementary brands, local businesses, organizations, venues, and community groups.
Create referral programs, cross-promotions, co-marketing campaigns, and other customer acquisition initiatives; track results and expand effective programs.
Work with Marketing to develop and execute custom digital event announcements and distribution for segmented store audiences.
Partner with Marketing on evergreen event education and materials, including swag, handouts, flyers, QR codes, and information about becoming a new patient.
Measure conversion and customer acquisition cost, scale successful programs, and share best practices across regions.
Track customer acquisition, conversion, physician and medical-practice partnership performance, Doctor Day performance, and event performance by store.
Provide regular performance reports and recommendations to the VP of Retail, Area Managers, District Managers, and Store Leadership.