Director Community & Physician Partnerships

Ayr Wellness•Gainesville, FL

About The Position

AYR Wellness is seeking a highly engaged, results-driven Director of Community and Physician Partnerships to bring its retail brand to life locally and support retail growth across Florida. The role connects Marketing, Retail Operations, stores, and the communities they serve. Its objective is to drive new patient acquisition, increase store traffic, strengthen customer loyalty, and give patients meaningful reasons to choose AYR. The Director uses a sales and business development mindset to turn community presence and partnerships into measurable patient and customer growth. This role spends significant time in the field alongside District Managers, Area Managers, Store Managers, Marketing partners, medical practices, and community organizations, identifying local opportunities and developing strategies that produce measurable results. The position leads local market and event-based acquisition programs, physician partnerships and Doctor Days, community partnerships, and physical marketing materials. It establishes goals and KPIs, evaluates programs for customer acquisition and return on investment, reports performance, and scales successful approaches across Florida.

Requirements

At least 5 years of experience in sales, business development, or customer acquisition, with event planning and field execution experience.
Demonstrated ability to build external relationship pipelines and convert partnerships into measurable customer or patient growth.
Proven track record of meeting or exceeding sales, acquisition, or growth targets, with experience developing customer acquisition programs.
Strong relationship-building, negotiation, and partnership development skills.
Self-motivated and highly results-driven, with the ability to work independently in the field against clear targets.
Willingness to travel throughout Florida and engage with District Managers and store teams.
Valid driver’s license and reliable transportation.
Bachelor’s degree or equivalent experience.

Nice To Haves

Experience with Florida’s medical cannabis program.

Responsibilities

Develop and execute market-level, event-based customer acquisition strategies across Florida.
Create and maintain store toolkits, including event playbooks, Doctor Day guides, outreach scripts, templates, and marketing materials.
Train and coach District Managers and store teams on the toolkit and track adoption and results by store.
Prospect, pitch, and close local business, community, and physician partnerships.
Spend the majority of time in the field, in stores, at practices, and at community events, personally driving results.
Identify high-value neighborhoods, businesses, events, organizations, and other local patient touchpoints for each store or district.
Work with Retail leadership to identify stores with new-patient, traffic, or sales challenges and create targeted activation plans.
Build an events calendar designed to convert community engagement into measurable results, including new and lapsed customer numbers.
Establish event goals and evaluate results based on sales, transactions, new patients, loyalty enrollment, and customer acquisition cost.
Partner with District Managers to set and track KPIs for event volume, event types, and new patient acquisition.
Identify and manage events, sponsorships, and experiential opportunities for target customers, including patient appreciation events.
Oversee event planning, staffing, logistics, vendors, materials, and on-site execution with Marketing, District Managers, and Store Leadership.
Include measurable acquisition mechanisms in events and evaluate customer acquisition and ROI.
Keep the full events calendar on the website up to date six weeks ahead of events.
Own the strategy, growth, and execution of Doctor Days across Florida, increasing their frequency, quality, reach, and measurable impact.
Develop a repeatable Doctor Day playbook covering partner outreach, event cadence, patient education, store participation, follow-up, and performance reporting.
Track physician and Doctor Day performance by store, including participating practices, event volume, measurable patient leads or referrals, new customer acquisition, conversion, repeat participation, and ROI.
Scale effective physician partnership models across Florida and course-correct programs that do not produce measurable growth.
Develop partnerships with complementary brands, local businesses, organizations, venues, and community groups.
Create referral programs, cross-promotions, co-marketing campaigns, and other customer acquisition initiatives; track performance and expand programs with strong acquisition potential.
Work with Marketing to develop and execute custom digital event announcements and distribution segmented for store audiences.
Partner with Marketing on evergreen event education and materials such as swag handouts, flyers, QR codes, and information on becoming a new patient.
Measure conversion and customer acquisition cost, scale successful programs for repeat events, and share best practices across regions.
Track customer acquisition, conversion, physician and medical practice partnership performance, Doctor Day performance, and event performance by store.
Provide regular performance reporting and recommendations to the VP of Retail, Area Managers, District Managers, and Store Leadership.