Director - Commercial Planning + Execution

Gap Inc.•San Francisco, CA

About The Position

The Director - Commercial Planning + Execution leads Old Navy’s end-to-end commercial value strategy and execution, owning the total Commercial Plan from foundational day-in, day-out value through incremental events and the primary marketed value proposition. The role translates financial objectives, customer insights, product priorities, historical performance, competitive context, and business needs into a disciplined, customer-relevant plan that supports business objectives and the broader seasonal brand and product strategy. The Director determines when and where commercial intervention is needed, shapes financially productive value strategies, and ensures their execution across the customer experience. Working with Marketing, Finance, Merchandising, Merch Planning, Online Experience, Stores, Operations, and other partners, the role leads the Commercial Plan from pre-season strategy and scenario planning through execution, in-season decisions, and post-event hindsight. The role also leads and develops the Commercial Planning team, strengthens its strategic and analytical capabilities, and improves planning processes, tools, operating rhythms, and cross-functional ways of working.

Requirements

7–10+ years of experience in commercial planning, promotional strategy, merchandising, financial planning, marketing strategy, or related retail/consumer disciplines.
Deep financial and commercial acumen, with demonstrated ability to translate business objectives and performance data into actionable strategies.
Strong understanding of customer behavior, promotional economics, product performance, and omni-channel retail.
Demonstrated ability to move between strategy and execution, from developing commercial recommendations to ensuring delivery.
Strong analytical skills and ability to synthesize complex information into clear insights, recommendations, and executive-level narratives.
Proven ability to proactively identify business risks and opportunities and influence cross-functional action.
Exceptional cross-functional leadership and ability to drive alignment across Finance, Merchandising, Planning, Marketing, Digital, and Stores.
Strong people leadership and demonstrated success developing strategic capability within teams.
Ability to navigate ambiguity, make decisions with incomplete information, and deliver results in a fast-paced environment.
Excellent communication, presentation, and executive influence skills.
BA/BS required.
A sense of humor, curiosity, and passion for the customer and the business.

Nice To Haves

MBA or advanced degree.

Responsibilities

Own Old Navy’s total commercial value architecture and Commercial Plan, spanning foundational day-in, day-out value, promotional yield, incremental events, frequency-driving programs, and the primary marketed value proposition.
Define the role and coordination of each commercial lever across the season to deliver demand, margin, and customer objectives.
Translate financial targets, customer behavior, historical performance, competitive and market insights, product priorities, and inventory opportunities into commercial strategies and recommendations.
Partner with Marketing Strategy to integrate the Commercial Plan into the broader Seasonal Blueprint and align commercial moments with product priorities, brand storytelling, customer objectives, and demand-driving moments.
Establish promotional guardrails and decision frameworks that balance revenue, margin, inventory productivity, incrementality, customer relevance, and brand experience.
Lead pre-season scenario planning and pressure-test strategies against business objectives, risks, opportunities, and alternative paths.
Represent the commercial perspective in seasonal planning and investment forums and ensure value strategies and financial commitments inform broader business decisions.
Serve as a strategic expert on commercial value and provide recommendations on how, when, and where value levers should be used.
Proactively identify business risks and opportunities and develop actionable commercial recommendations.
Evaluate scenarios for value proposition, offer, timing, breadth and depth, category participation, and promotional cadence, articulating financial, customer, and brand trade-offs.
Connect commercial performance with customer behavior, product performance, competitive activity, inventory position, and broader business context to inform decisions.
Influence senior leaders and cross-functional partners through data-driven recommendations and compelling commercial narratives.
Drive alignment across Finance, Merchandising, Merch Planning, Marketing, Online Experience, Stores, and Operations.
Own the Commercial Plan from strategy through execution and ensure commercial mechanics and customer-facing execution deliver the intended business results.
Lead development and delivery of the plan across primary marketed value, unilateral offers, Today Only Deals, Super Cash, Encore and other frequency-driving programs, plus-ups and other interventions, and foundational value via promo yield.
Maintain the detailed executional Commercial Plan calendar, including offer parameters, participating divisions, inclusions and exclusions, timing, and execution requirements.
Ensure alignment between commercial intent and the customer experience across stores, digital, owned marketing, and other relevant touchpoints.
Lead cross-functional readiness for major commercial events and identify and resolve execution risks.
Establish decision rights, call dates, communication frameworks, and operating rhythms that support efficient execution and rapid response.
Monitor commercial and business performance, identify emerging risks and opportunities, and recommend actions to improve results.
Lead in-season commercial scenario planning and decisions, including changes to value strategy, offers, timing, cadence, breadth and depth, category participation, and promotional mechanics.
Assess financial, customer, operational, and brand implications of proposed changes and present clear recommendations and trade-offs.
Mobilize cross-functional teams around agreed changes and ensure execution remains aligned with business intent.
Balance immediate business needs with broader seasonal strategy and the total Commercial Plan and customer experience.
Lead and develop a high-performing Commercial Planning team, establishing accountability across strategy, planning, execution, and analysis.
Build team capabilities in strategic thinking, business judgment, customer orientation, and analytical storytelling.
Create a high-trust culture that encourages curiosity, proactive problem solving, healthy debate, and ownership.
Develop talent through coaching, stretch opportunities, direct feedback, and career development.
Continuously improve Commercial Planning processes, tools, operating rhythms, and cross-functional ways of working.