Director, Commercial Marketing

Quad•Chicago, IL

3d•Hybrid

About The Position

The Director, Commercial Marketing serves as the strategic marketing leader for key growth and priority areas within Quad’s businesses, particularly our full-service media agency, Rise. Embedded within the commercial organization, this role is responsible for defining how the business competes and wins in the market. Rise is a Quad agency (www.meetrise.com). The Director, Commercial Marketing translates business priorities into clear market strategies and orchestrates cross-functional teams to deliver measurable commercial outcomes.

Requirements

Bachelor’s degree. Appropriate education and/or experience may be substituted on an equivalent basis.
7-12+ years of experience in B2B marketing, strategy, or commercial roles
Strong experience partnering with sales and business leadership
Proven ability to translate business objectives into marketing strategies
Experience working across multiple marketing disciplines (brand, content, demand generation)
Commercial mindset with understanding of pipeline, funnel dynamics, and revenue drivers
Strong communication, stakeholder management, and influence skills
Ability to operate effectively in a matrixed, cross-functional environment

Responsibilities

Collaborate and partner with business and sales leaders, to ensure growth goals are met
Translate business goals into clear marketing strategies and plans
Prioritize marketing activities and focus areas, align resources to objectives
Define target segments, customer insights, and growth opportunities
Develop positioning, differentiation, and value propositions aligned to market needs
Prioritize marketing efforts based on business impact, growth potential, and strategic importance
Maintain focus on high-value initiatives and avoid dilution across low-impact activities
Partner with key stakeholders to align on strategic investment required
Redirect executional or lower complexity needs to appropriate marketing resources, including Product Marketing Managers and Marketing Centers of Excellence
Shape and own go-to-market strategies for key offerings, initiatives, and priority segments
Define sales plays, messaging frameworks, and program priorities
Ensure clarity and consistency in how the business goes to market
Partner closely with sales leaders to align on priorities, opportunities, and challenges
Translate strategy into actionable tools, narratives, and programs that support selling
Continuously gather field insights to refine messaging and approach
Orchestrate cross-functional teams and aligned support resources
Provide direction and guidance to Product Marketing Managers where applicable
Ensure clear division between strategic leadership and executional support
Work with Marketing Centers of Excellence (Brand, Content, Creative, Demand/Performance Marketing and Communications) to bring strategies to life
Brief and guide cross-functional teams to ensure execution aligns to business priorities
Maintain accountability for outcomes without directly owning execution
Be accountable for ensuring marketing efforts are driving measurable business impact—not just activity
Contribute to and influence key commercial metrics including pipeline quality
Monitor performance and use insights to refine strategy and improve results