Commercial Marketing Director

Informa Group Plc. • New York, NY

7h • Hybrid

About The Position

This role can be based in our New York, NY or Santa Monica, CA office. The Director of Commercial Marketing is a strategic leadership role dedicated to shaping and executing a forward-looking commercial marketing strategy that delivers measurable business outcomes. In this position you will be leading a high-performing team to design and implement impactful campaigns, seamlessly aligning with sales and other portfolio pillars to create customer-centric journeys. By fostering collaboration and driving transformed ways of working, you will ensure strategic goals are met and product launches succeed. Additionally, you will emphasize turning strategy into action through agile methodologies, promoting flexibility, efficiency, and continuous improvement in marketing execution. You will report into the VP of Marketing of the Portfolio.

Requirements

• Proven experience in commercial marketing in high pace environments, with expertise in strategic planning, product marketing, and team leadership.
• Strong ability to build cross-functional relationships, particularly with sales and product teams, to align on shared goals.
• Data-driven mindset with a focus on delivering customer-centric solutions and measurable outcomes.
• Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.

Responsibilities

• Develop and execute a commercial marketing strategy that aligns with business objectives, product launches, and revenue targets, translating strategy into tactical plans across the team.
• Lead forward planning efforts to ensure marketing campaigns are proactive, data-driven, and designed to deliver measurable results.
• Champion efficiency through agile practices by optimizing workflows, reducing time-to-market for campaigns, and ensuring resources are allocated effectively to maximize ROI.
• Drive the achievement of commercial KPIs by setting clear, product- and market-focused goals, while tracking and communicating progress through dashboards and value frameworks.
• Deliver key outcomes such as MQL growth and quality, MQL revenue, marketing-influenced revenue, and client retention, supported by lead and demand generation, account-based marketing, and client communication initiatives.
• Lead and mentor a high-performing marketing team of product marketeers, campaign managers and comms planners, fostering a culture of innovation, accountability, and collaboration.
• Oversee the development, briefing and optimization of strategic campaigns that drive engagement, conversion, and pipeline acceleration.
• Continuously optimize marketing initiatives based on performance data, client feedback, and market trends.
• Build strong relationships with sales teams to align on strategic goals, product launches, and pipeline priorities.
• Partner with other portfolio pillars, including attendee and content audience teams, to design custome
• Leverage account intelligence and analytics to inform segmentation, targeting, and campaign strategies.
• Establish and monitor KPIs to measure the effectiveness of marketing efforts, providing actionable insights to drive continuous improvement.
• Run executive updates and QBRs to report on marketing impact, campaign performance, and next-step recommendations.
• Gather and prioritize client feedback to inform product and pricing decisions, ensuring offerings align with customer needs.
• Collaborate with cross-functional teams, including brand, sales and operations, to refine solutions and enhance customer experiences.
• Champion innovation by integrating advanced tools and technologies, such as agentic AI, to scale and personalize marketing efforts.

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees