Director of Commercial Marketing

Faherty Brand•New York, NY

1d•$160,000 - $175,000

About The Position

Faherty Brand is looking for a Director of Commercial Marketing- a sharp, execution-oriented marketing leader who blends analytical rigor with a modern, digitally-native mindset. Reporting to the CEO, this role sits at the intersection of performance, data, and go-to-market execution. You will own catalog strategy, channel analytics, in-channel performance marketing, and cross-channel prospecting- making smart, fast calls that drive real commercial outcomes across wholesale, retail, and ecommerce. We need someone who rolls up their sleeves, digs into the data, and gets results. If you have a track record of doing the work- and you understand how AI and modern tools are reshaping what great marketing looks like- this role was built for you.

Requirements

Bachelor’s degree or equivalent work experience
Minimum 8 years of experience in performance marketing, growth, or commercial marketing- with time at both a brand and an agency strongly preferred
Deep fluency in performance marketing platforms and attribution modeling- paid social, SEM/SEO, affiliate, and other acquisition channels
Strong understanding of marketing technology stack architecture, including the interplay between engagement tools, ad serving platforms, and data infrastructure
Experience with core marketing platforms including CMS, customer engagement platforms
Proficiency with project and product management platforms such as Airtable, Jira, or Asana; experience with BI tools and experimentation frameworks
Familiarity with global data privacy and consent regulations as they apply to digital marketing operations
Modern and digitally native- fluent in TikTok, AI marketing tools, and the current marketing zeitgeist
Analytically rigorous and operationally sharp- comfortable with financial modeling, forecasting, and performance dashboards
Exceptional communicator- able to simplify complexity, break down technical concepts for both business and creative stakeholders, and drive alignment across the org

Responsibilities

Own in-channel performance marketing across paid social, SEM, SEO, affiliate, and emerging AI-driven acquisition channels- making confident, data-backed calls on channel mix and budget allocation
Drive customer acquisition strategy with a strong command of CAC, LTV, ROAS, and media efficiency metrics
Lead prospecting and retargeting programs- building and optimizing audience segmentation, lookalike strategies, and full-funnel conversion paths
Manage lifecycle and retention marketing team through CRM, email/SMS, and loyalty strategies that increase repeat purchase and long-term customer value
Manage and optimize the marketing catalog- ensuring product data is clean, structured, and performing across all channels
Build and maintain dashboards that surface real-time performance insights and translate data into clear actions for leadership
Own in-channel reporting and make proactive recommendations on prospecting, spend reallocation, and emerging opportunities
Oversee the marketing tech stack and optimize tools, attribution models, and data infrastructure to improve decision-making and performance visibility
Partner with ecommerce and merchandising to align catalog priorities with channel sequencing and sell-through goals
Contribute to integrated go-to-market plans across wholesale, retail, and digital- translating seasonal priorities into coordinated, high-impact activations
Work cross-functionally with Creative, Merchandising, Retail, and Wholesale to keep execution tight and on-brand
Think strategically about how AI and automation are reshaping marketing operations, from smarter product data usage to AI-driven acquisition and go-to-market workflows
Evaluate and implement tools that allow the team to do more with less, balancing human judgment with AI capability
Stay ahead of emerging platforms (TikTok, AI-native channels) and bring a modern, zeitgeist-aware perspective to all marketing decisions