Commercial Marketing SLP

Stanley Black & Decker, Inc.•Mississauga, ON

2d•Onsite

About The Position

The Stanley Black & Decker Leadership Development Program (SLP) is a high-profile rotational program designed to accelerate the development of future leaders. This program is for recent graduates with marketing experience and a relevant business degree who are passionate about a long-term career in marketing-focused roles. The program offers invaluable experiences for early-career associates seeking challenging developmental opportunities to jump-start their careers. Commercial Marketing SLPs work in 3 rotations over 2 years, with project assignments that allow participants to become familiar with the company's business and contribute to its success. The Commercial Marketing SLP will participate in a rotation in each of the following functions: Channel Marketing, Product Management, and Brand Marketing.

Requirements

Bachelor's degree or diploma in Marketing, Communications, Business Administration, Business Analytics, or other related fields.
Demonstrated leadership experience paired with strong academic background.
Ability to work autonomously and within a team without constant direction or supervision.
Strong communication skills: verbal, written, and interpersonal; presentation and facilitation skills, social media savvy communicator; ability to effectively communicate across potential language barriers.
Demonstrated quantitative, analytical, creative problem solving, and conceptual skills.
Resourceful with ability to navigate the unknown, finding solutions by navigating through internal and external channels.
Excellent networking and collaboration skills; Proven ability to build alliances, influence others, and work in a team environment.
Strong organization skills and attention to detail; Ability to be proactive, prioritize work, and handle multiple assignments in a timely manner.
Ability and willingness to relocate if necessary.

Nice To Haves

Prior internships in Product, Category, Brand Marketing, Marketing Insights, or other related fields an asset.

Responsibilities

Overseeing the strategic direction and financial performance of product lines, including managing Profit & Loss (P&L) for the Strategic Business Unit.
Developing comprehensive three-year strategic plans and tailoring national brand and product strategies to meet market demands.
Managing relationships with creative teams and ensuring effective financial tracking.
Executing marketing tasks such as SAP SKU structuring and forecasting.
Leading product launches and coordinating promotional efforts.
Serving as the primary liaison with US and Global Marketing Teams.
Educating sales teams about market trends and providing in-depth product knowledge.
Facilitating communication across departments to ensure cohesive strategy implementation.
Driving portfolio growth specifically within the Canadian market.
Maintaining strong relationships with sales and finance departments to ensure financial targets are accurately measured and met.
Leading innovative product launches and coordinating promotional activities within their respected channel.
Acting as the main contact for Canadian, US and Global Marketing Teams.
Educating sales teams and customers on emerging trends, providing product knowledge, and ensuring effective communication of marketing activities across various departments.
Collaborating closely with Canadian Sales, Marketing, Logistics Groups, Global Counterparts, and End-Users.
Shaping and maintaining the identity, reputation, and market positioning of brands.
Developing and executing comprehensive brand strategies that drive awareness, engagement, and loyalty among target audiences.
Overseeing the creation and implementation of marketing campaigns, ensuring consistency in messaging and visual identity across all platforms.
Collaborating closely with creative, product, and sales teams to align brand initiatives with business objectives and market trends.
Monitoring brand performance metrics, analyzing consumer insights, and adjusting strategies to optimize brand equity and growth.
Serving as the central point of contact for internal and external stakeholders, fostering strong relationships to support brand objectives.
Guiding cross-functional teams in delivering cohesive brand experiences.
Generating analytics, insights and reporting to help drive margin growth, portfolio optimization, and strategy.
Conducting market research to determine and track pricing, margin and profitability targets across multiple categories and retailers.
Supporting teams in their efforts to provide strategic counsel to cross-functional partners in category strategy, pricing, product assortment, margin and growth expectations, and product launch plans.
Assisting in developing marketing collateral, point-of-purchase displays, advertising materials and web content to promote product portfolio.
Researching trends in the industry and related industries and developing a deep understanding of end users, and assisting teams in incorporating these insights into successful new product launches.
Learning about the product lifecycle process from senior product experts.
Maintaining Product Information Management systems, ensuring information is up-to-date and accurate.
Coordinating and tracking New Product Development (NPD) projects annually, and delivering enhanced and market-ready assets for the Canadian Market.
Reporting out/presenting to Program peers and company leaders about project deliverables on a regular rhythm.

Benefits

Supportive work environment
Opportunities to stretch and develop in diverse lines of business
Ways to give back to communities
Competitive compensation & benefits package
Use of a company cell phone & laptop
Goodlife Fitness discounts
Employee product purchase
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development: Lifelong learning philosophy means access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture: Respect and embrace differences because that’s how the best work gets done. We like to have fun here, too.
Purpose-Driven Company: Help continue to make positive changes in local communities and the broader world through volunteerism, giving back and sustainable business practices.