Commercial Marketing Manager

Teleflex•Durham, NC

18h

About The Position

As a global provider of medical technologies, Teleflex is driven by its purpose to improve the health and quality of people’s lives. Through its vision to become the most trusted partner in healthcare, Teleflex offers a diverse portfolio with solutions in the therapy areas of anesthesia, emergency medicine, interventional cardiology and radiology, surgical, vascular access, and urology. Teleflex believes that the potential of great people, purpose-driven innovation, and world-class products can shape the future direction of healthcare. Teleflex is the home of Arrow™, Barrigel™, Deknatel™, LMA™, Pilling™, QuikClot™, Rüsch™, UroLift™ and Weck™ – trusted brands united by a common sense of purpose. At Teleflex, they are empowering the future of healthcare. The Vascular & Emergency Medicine business at Teleflex develops and delivers advanced medical technologies that empower clinicians to help improve patient outcomes and optimize healthcare efficiency. Their trusted Arrow™, Arrow™, EZ-IO™, and QuikClot™ brands set the standard for vascular access and emergency medicine, offering proven solutions to enhance patient outcomes. The portfolio includes technically advanced vascular access devices and life-saving intraosseous access systems and hemostatic technologies. The Commercial Marketing Manager/Senior Commercial Marketing Manager (MM) will manage a strategic portion of the Vascular & Emergency Medicine portfolio while leading a team of high-performing marketers. This role focuses on implementing effective commercial marketing strategies to increase awareness of clinically differentiated solutions, ultimately impacting increased market share and driving revenue growth in the United States and Canada. The individual will be a leader within the Vascular Access & Emergency Medicine Commercial Marketing Team, with proven experience executing marketing programs, portfolio strategies, and brand management to significantly shift market dynamics. Responsibilities include mastering current and potential markets, developing and executing category marketing plans and market development programs, and demonstrating an in-depth understanding of competitive offerings and strategies. This individual will clearly communicate the portfolio strategic direction and priorities, with close collaboration with cross-functional business partners being critical to success. Teleflex is committed to saving lives and improving patient outcomes through innovative, clinician-preferred medical devices and outstanding service, with the Arrow® Brand of products being within scope for this position.

Requirements

5-10 overall years of marketing and/or sales experience.
Minimum of 2-3 years of Medical Device experience in marketing and/or sales (within the overall 5-10 years).
Experience working in a regulated environment, with healthcare, medical device or pharmaceuticals.
Ability to drive execution, focus on results, prioritize, approach situations proactively, create solutions, be flexible, and manage time/projects with multiple stakeholders and tight timelines.
Demonstrate practical application of successful marketing / business / portfolio management concepts and methodologies, as well as knowledge of measurement and analysis of commercial effectiveness.
Planning, organization, oral and written communications skills, project management, creativity, problem solving, teamwork, resource management, budget management, attention to detail, ethics and values.
Ability to present robust business cases in both formal presentations and in one-on-one interactions.
Ability to think strategically and deliver tactically.
Ability to provide guidance and focus to direct reports and cross-functional team members.
Ability to work collaboratively within teams and across departments.
Ability to influence others without direct authority.

Nice To Haves

1-2 years of direct people management preferred.

Responsibilities

Lead all aspects of commercial marketing for the Peripheral Access and Atomization portfolios.
Serve as the brand strategy expert for the portfolio.
Develop and execute annual marketing plans and new product launches.
Build a strong, collaborative relationship with the Sales team to achieve mutual business goals.
Lead all aspects of promotion, including digital tool creation, advertising, sales tool creation, and demand generation campaigns.
Generate leads through focused targeting campaigns and partner closely with sales leadership team to demonstrate return on investment.
Develop and coordinate KOL relationships and promotional programs as part of a regional/national program (in compliance with IPPs and in close partnership with Clinical Medical Affairs).
Conduct and implement market research methods to capture customer needs and identify business opportunities.
Develop and manage the pricing and GPO strategies for the portfolio
Collaborate with Demand Planning, Manufacturing, and Distribution to maintain high service levels.
Lead and inspire a team to meet challenges and achieve ambitious goals with a clear sense of direction and purpose in an ever-changing environment.
Manage the performance and lead the professional development of 2 direct reports.
Be a credible, valued resource that establishes and maintains trust to build the culture and drive change across the wider Teleflex organization.
Adhere to and ensure the adherence of Teleflex Code of Ethics, all Company policies, rules, procedures, and housekeeping standards.
Perform other duties as assigned by immediate manager.