Director, Commercial Marketing & Sales Enablement
About The Position
Progyny is seeking a Director of Commercial Marketing & Sales Enablement to lead sales marketing strategy, resources, and processes for its Commercial Sales and Client Success and Solutions teams. The role translates Progyny’s positioning, solutions, and proof points into presentations, collateral, and scalable tools that help communicate value, advance buying decisions, and support client retention and expansion. Resources are designed for employer decision-makers, consultants, and other stakeholders throughout the buying and client journey. The Director partners with Enterprise Marketing teams—including Product Marketing, Digital Marketing, Events, and RFP—and other cross-functional teams to deliver a consistent, differentiated employer experience. This is a strategic, hands-on leadership role suited to someone with strong commercial judgment, proven team leadership, and the ability to translate complex information into compelling resources, establish scalable processes, and influence partners in a fast-paced environment. Candidates must be based in the United States and authorized to work there without current or future visa sponsorship. The position is not a digital nomad or remote international role.
Requirements
- Bachelor’s degree in marketing, business, communications, or a related field.
- 10 or more years of experience in B2B marketing, commercial marketing, sales enablement, or a related discipline.
- Ability to translate complex solutions and value propositions into compelling presentations, collateral, and tools for B2B buying and client journeys.
- Strong commercial acumen and experience partnering with Sales and Account Management to prioritize needs and support revenue, retention, and expansion goals.
- Understanding of how consultants, advisors, and other stakeholders influence buying decisions.
- Experience building scalable processes for content development, request prioritization, and enablement resource management.
- Excellent communication, project management, analytical, and stakeholder-management skills, including the ability to influence across functions and navigate competing priorities.
- Experience with CRM and sales enablement platforms, such as Salesforce and Seismic, and project management tools.
- Must be based in the United States and authorized to work in the United States without visa sponsorship, now or in the future.
Nice To Haves
- Healthcare or employee benefits experience.
Responsibilities
- Serve as the primary marketing partner to Commercial Sales and Client Success and Solutions, translating business needs into priorities, deliverables, and resource decisions.
- Lead development and ongoing management of enablement resources, including sales presentations, client renewal materials, solution overviews, and tailored collateral for priority opportunities.
- Develop a deep understanding of employer decision-makers and stakeholders who evaluate, recommend, purchase, and renew benefits solutions, and apply those insights to messaging and resources.
- Partner with Product Marketing to translate positioning, value propositions, competitive insights, and solution updates into practical tools for buyer and client conversations.
- Establish scalable processes for content development and resource management, balancing recurring needs with differentiated support for high-priority opportunities.
- Collaborate with Digital Marketing, Events, RFP, Brand and Communications, and other partners to provide sales and account teams with consistent messaging and supporting materials.
- Establish measures of success for resource adoption, gather stakeholder feedback, and use data to improve resources and contribute to commercial outcomes.
- Lead, coach, and develop team members; set clear expectations and manage capacity to deliver high-quality work against business priorities.
Benefits
- Paid family and parental leave.
- Preconception, fertility, and family-building benefits, including egg freezing, IVF, and adoption support.
- Family and pet care fund.
- Menopause and midlife care.
- Health, dental, vision, and life insurance options for employees and family.
- In-person, virtual, and text-based mental health and wellness support.
- Paid time off, including vacation, sick leave, personal days, and summer flex time.
- Company equity.
- Bonus program.
- 401(k) plan with company match.
- On-demand legal and financial advice.
- Learning and development programs and a mentorship program.
- Company social events, including an annual volunteer day and donation matching.
- Flex days, with three days a week in the office for employees reporting into the New York office.
- Onsite meals and snacks for employees reporting into the New York office.
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What This Job Offers
Job Type
Full-time
Career Level
Director
