Director, Commercial B2B Marketing Strategy

Commerce Bank•Kansas City, MO

20h•Onsite

About The Position

The main purpose of this job is to serve as the senior Business to Business (B2B) marketing leader for Commerce Bank's Commercial Segment, responsible for defining and executing integrated marketing strategies that drive growth, deepen client relationships, strengthen brand differentiation, and deliver measurable business outcomes. Creating an award-winning culture doesn't come easy. And after 160 years, we know Commerce Bank is only at its best when our people are. If this sounds interesting to you, keep reading and let’s talk.

Requirements

Deep knowledge of full-funnel marketing, demand generation, account-based marketing, lifecycle marketing, brand strategy, content strategy, and sales enablement
Strong ability to connect marketing strategy to Commercial Segment objectives, revenue growth, relationship deepening, and measurable business outcomes
Demonstrated ability to influence and advise senior leaders in a matrixed environment
Strong analytical mindset with experience using marketing performance data, customer insights, segmentation, CRM, automation, and reporting to improve decisions
Ability to manage marketing budgets, agency/vendor partnerships, investment prioritization, and ROI expectations
Ability to lead through complexity, ambiguity, change, and competing priorities while maintaining focus on strategic outcomes
Strong executive communication skills, including business-case development, storytelling, presentation, negotiation, and stakeholder alignment
Understanding of bank marketing regulations or ability to operate effectively in a regulated environment
Ability to create a high performing leadership team and build a high-performing team to successfully lead initiatives, projects and activities that support departmental and organizational goals
Excellent interpersonal skills, including the ability to work across the organization and interact/influence/negotiate effectively at all levels of management and peers
Ability to think critically, solve problems, make decisions and build trust across the company and effectively envision, develop, and implement new strategies to address competitive complex business issues
Expert general management knowledge and skills, such as departmental goal setting and planning, budgeting and personnel administration
Ability to remain adaptable and resilient to all situations with an optimistic outlook and cast a positive shadow that is aligned with our culture and Core Values
Intermediate to Advance level proficiency with Microsoft Word, Excel, Teams and Outlook
Bachelor’s degree in Marketing, Business, Communications, a related field, or equivalent combination of education and experience required
10+ years progressive and executive-level B2B marketing leadership experience required, preferably in financial services, payments, healthcare, professional services, technology, or another complex and regulated B2B environment
10+ years leadership/supervisory experience, including demonstrated success leading leaders, building high performing teams, and influencing cross-functional stakeholders required

Nice To Haves

Master’s degree in an applicable field preferred

Responsibilities

Lead the Commercial Marketing strategy and operating model across Commercial Banking, Small Business, Payments, Healthcare, Expansion Markets, and priority industry verticals
Translate Commercial Segment objectives into integrated marketing roadmaps, annual priorities, investment plans, and performance measures
Partner with Commercial leadership to shape go-to-market strategies that support acquisition, expansion, retention, relationship deepening, and revenue growth
Oversee full-funnel B2B marketing strategies, including brand, demand generation, account-based marketing, lifecycle marketing, thought leadership, content, paid media, public relations and earned media, events, sponsorships, digital, web, and sales enablement
Strengthen alignment between Marketing, Sales, Product, Communications, and external partners to ensure clear priorities, strong execution, and measurable impact
Establish Key Performance Indicators (KPIs) and reporting discipline to measure campaign performance, brand impact, marketing Return on Investment (ROI), lead generation, sales enablement effectiveness, and pipeline or relationship influence
Champion continuous improvement, marketing innovation, process discipline, prioritization, and scalable ways of working that reduce low-value activity and increase strategic impact
Serve as a strategic advisor to senior leaders by bringing market insight, customer perspective, competitive awareness, and performance analytics into Commercial Segment planning
Develop short and long-term initiatives that align with the company strategy and provide guidance, coaching and development opportunities appropriate to each direct report's individual needs
Lead, mentor and motivate team members to implement the department strategy and be responsible for upholding the company culture and driving it within the organization.
Communicate decisions, priorities and relevant information to appropriate levels of staff effectively
Oversee budget management, planning and expenditure, strategic marketing investment planning, vendor oversight, and business-case development
Perform other duties as assigned