Director, Channel Sales MID WEST - Branded Division

LASSONDE PAPPAS AND CO INC•Cherry Hill Township, NJ

14h•Hybrid

About The Position

Lassonde Pappas & Co. is a US Leader in beverage manufacturing dedicated to our team members, customers and consumers satisfaction. We remain committed to our small-town roots and rural values. Hardworking and caring are qualities that make our teams special. Since 1942, we’ve been producing delicious products for our customers across the country! To provide the best for our customers, we focus on building the best team by creating and advancing an inclusive environment amongst our diverse workforces. If you’re passionate about customer satisfaction, reliable, and committed to being and doing better, join us! We value each of our employees’ total wellbeing. To support employees in all stages of their wellness journey, we have a robust benefits program including medical, dental, and vision coverage options, growth and development potential, along with 401-K, Life & Disability Insurance, PTO, Tuition Reimbursement, Health Fairs, Gym Membership Discounts, and so much more! Pay Range for this position is: $150,000-$175,000 plus annual bonus, depending on experience and geographical location. POSITION SUMMARY The Branded Channel Sales Director drives budgeted volume and net sales growth for Midwest grocery customers by leading customer strategy execution, managing a national broker team, motivating strong in-store performance, and overseeing grocery-channel direct reports. The position will optimize trade spend to ensure efficient, ROI-focused investments, while also leading westward expansion by securing new distribution in void accounts for priority brands. The role oversees volume forecasting in partnership with cross-functional teams to deliver accurate demand plans and presents quarterly business results, strategic initiatives, and tactical plans to Branded Division leadership to ensure alignment and visibility.

Requirements

4+ Years record of growing CPG Sales (beverage a plus) in Midwestern Grocery customers
Both Wholesaler UNFI/AWG/C&S as well as direct to grocery
Ability to effectively interact, engage, and communicate with internal and external customers
Ability to complete Top to Top level presentations individually
Strong communication, analytical, and negotiation/influencing skills
Must have proven business management and broker management experience
Ability to manage people/teams
Prior experience with Trade Planning and RGM tools
Experience forecasting/demand planning
Proficient in Microsoft Office Programs (Word, Excel, PowerPoint)

Nice To Haves

Strategic thinking with strong executional discipline
Data-driven decision making
Customer-centric mindset
Collaborative leadership across functions

Responsibilities

Drive budget volume and net sales growth for assigned Midwest grocery customers
Manage, motivate, and inspire execution from our National Broker
Manage direct report(s) in the grocery channel
Accountable for trade spend management using trade tools such as Trade Planner and RGM TPO
Drive westward grocery expansion/new distribution in void accounts for power brand
Manage volume forecasting process for assigned territory/customers and coordinate with cross functional teams to ensure accurate demand planning
Present quarterly customer results, strategies, and tactics to Branded Division leadership
All other duties as assigned