Director, Business Development Marketing

Solar Energy Industries Association•Washington, DC

10d•Hybrid

About The Position

The Director, Business Development Marketing is responsible for leading SEIA’s membership marketing strategy and overseeing integrated marketing initiatives that support membership growth, retention, engagement, sponsorship sales, event registrations, and overall organizational revenue objectives. Reporting directly to the Senior Vice President of Sales & Business Development, this position serves as the strategic leader for membership marketing and is responsible for developing and executing comprehensive marketing programs that strengthen member value, drive revenue growth, increase industry engagement, and advance SEIA’s organizational goals. The Director provides leadership for digital marketing, demand generation, marketing technology, member engagement campaigns, content strategy, analytics, and marketing operations. This role works closely with executive leadership to align marketing efforts with SEIA’s advocacy priorities, membership objectives, sponsorship strategy, and long-term growth plans.

Requirements

Bachelor’s degree in Marketing, Communications, Business Administration, Digital Marketing, or related field.
3-5 years of progressive marketing experience, including at least 3 years in a leadership role.
Demonstrated success developing and executing strategic marketing programs that drive measurable revenue growth and engagement.
Experience in AI-driven marketing, including content creation, personalization, campaign optimization, and predictive analytics.
Proven experience leading marketing teams, managing budgets, and overseeing cross-functional initiatives.
Strong understanding of membership organizations, trade associations, nonprofit organizations, or B2B marketing environments.
Experience with CRM systems, marketing automation platforms, website strategy, digital marketing, and lead generation.
Ability to analyze marketing performance data and translate insights into actionable growth strategies.
Strong executive communication skills, including experience presenting strategic initiatives and performance results to senior leaders or boards.

Nice To Haves

Experience within the clean energy industry or a related policy, advocacy, or member-driven environment preferred.

Responsibilities

Develop and execute SEIA’s annual membership marketing strategy to support membership acquisition, retention, engagement, sponsorship sales, and event growth.
Serve as the senior marketing advisor to the Senior Vice President of Sales & Business Development.
Establish annual marketing objectives, performance metrics, and growth initiatives aligned with organizational priorities.
Lead marketing programs that drive membership recruitment, retention, upgrades, and member engagement.
Partner with Business Development leadership to achieve membership revenue, sponsorship revenue, and event registration goals.
Oversee all membership marketing channels, including email marketing, website strategy, social media, digital advertising, marketing automation, and content marketing.
Lead optimization of SEIA’s website and digital platforms to improve user experience, engagement, lead capture, and conversion performance.
Direct marketing technology strategy, including CRM integration, automation platforms, analytics tools, and reporting systems.
Ensure brand consistency and strategic messaging across all membership and business development initiatives.
Provide leadership, coaching, mentoring, and professional development for marketing staff.
Manage agency relationships, consultants, and external marketing vendors.
Develop and manage the annual membership marketing budget.
Evaluate marketing investments, technology platforms, and vendor partnerships.
Lead generation Ad placement & tracking (placing, replacing, and keeping up with where things live)
Monthly ad analytics reports