Director of Marketing & New Business Development

MassMedia Marketing, Advertising, PR • Las Vegas, NV

1d • Onsite

About The Position

MassMedia Marketing, Advertising, PR is a fast-growing advertising and public relations agency headquartered in Las Vegas, NV, with offices in Phoenix and Orange County. We are a results-driven, award-winning firm with deep expertise in the hospitality, consumer services, and healthcare sectors. We work in an open environment where ideas are shared across all disciplines, and there are ample opportunities for advancement based on excellence. We’re looking for an experienced Director of Marketing & New Business Development to serve as the marketing leader for MassMedia as a company. This individual is responsible for developing and executing the agency's annual marketing strategy, managing the MassMedia brand, overseeing all agency marketing initiatives, and driving new business development. Success in this role requires a sophisticated understanding of integrated marketing communications and the ability to apply that expertise to grow MassMedia's brand and business. The ideal candidate understands how advertising, public relations, social media, digital marketing, media planning, creative, content marketing, events, and brand strategy work together to build awareness, generate demand, and drive business growth. They are equally comfortable developing marketing strategies, leading brand initiatives, networking with senior executives, and identifying new business opportunities.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Seven or more years of progressive experience in marketing, brand management, business development, or agency leadership.
• Demonstrated success developing RFP responses.
• Deep understanding of integrated marketing communications, including advertising, public relations, social media, digital marketing, media planning, creative, content marketing, and brand strategy.
• Proven ability to build brand awareness, generate demand, and support business growth through integrated marketing.
• Demonstrated success generating new business and cultivating executive-level relationships.
• Outstanding presentation, communication, and interpersonal skills.
• Strong strategic thinking, business acumen, and problem-solving abilities.
• Exceptional organizational skills with disciplined follow-through.
• Comfortable representing the agency at networking events, conferences, and evening business functions.
• Entrepreneurial mindset with a passion for growth.

Nice To Haves

• Integrated marketing agency experience is strongly preferred.

Responsibilities

• Developing and executing the agency's annual marketing plan.
• Serving as the steward of the MassMedia brand, ensuring consistent positioning, messaging, and market differentiation.
• Leading the agency's positioning, messaging, and brand evolution.
• Overseeing all agency marketing initiatives, including: Website strategy and optimization, Content marketing, Email marketing, Social media, Public relations, Thought leadership, Executive visibility, Award submissions, Speaking opportunities, Case studies, Event marketing, Brand partnerships.
• Leading MassMedia's marketing team.
• Leading MassMedia’s annual marketing calendar and campaign execution.
• Monitoring marketing performance and recommending improvements based on analytics and business results.
• Identifying innovative marketing opportunities that strengthen the MassMedia brand and increase awareness.
• Develop and execute the agency's annual business development strategy.
• Identify and qualify prospective clients aligned with MassMedia's growth objectives.
• Build and maintain a healthy pipeline of qualified opportunities.
• Research organizations experiencing growth, leadership changes, acquisitions, funding events, or other indicators of marketing opportunity.
• Develop relationships with C-suite executives, marketing leaders, and referral partners.
• Schedule and lead introductory meetings with prospective clients.
• Represent MassMedia at networking events, conferences, trade associations, and community organizations.
• Lead and collaborate with agency leadership on proposals, presentations, and RFP responses.
• Maintain CRM accuracy and business development reporting.
• Meet monthly, quarterly, and annual business development goals.
• Manage the sales pipeline from lead generation through contract execution.
• Coordinate discovery meetings and qualification calls.
• Develop meeting strategies and agendas.
• Lead a team to collaborate with internal teams on proposals and presentations.
• Lead follow-up communications throughout the sales process.
• Track pipeline health, conversion metrics, and revenue forecasts.
• Provide regular reporting to executive leadership.

Benefits

• Competitive salaries and opportunity for advancement; we always strive to promote from within!
• Annual team bonus incentives based on achieving individual and company goals
• Medical, dental and visions plans for you and your family and financial protection
• 401(k) plan with 3% company matching program
• Generous paid time off – up to 4 weeks off each year plus 11 paid holidays and your birthday off!
• Paid maternity leave
• Professional development, industry training opportunities, and career advancement from within
• Mileage reimbursement for work-related travel

What This Job Offers

• Job Type: Full-time
• Career Level: Senior