Director, Business Development - Advertising Partnerships

DIRECTV • New York, NY

23h • Hybrid

About The Position

This Director, Business Development - Advertising Partnerships role will accelerate revenue growth for DIRECTV Advertising by owning a broad, cross-partner business development, and commercialization mandate spanning content negotiations, device/OEM partnerships, and Programmer Services monetization. This role will serve alongside existing team members as an Ad Sales stakeholder and owner embedded in Programmer carriage and distribution negotiations and OEM device negotiations, responsible for ensuring DIRECTV ad inventory monetization is preserved and expanded through deal terms, governance, and ongoing partner execution. A growing focus of this role will also include partner growth strategy including, negotiation, pricing, deal execution, and ongoing commercial governance, to expand adoption of DIRECTV’s available ad products, technology services and platform, and data solutions (e.g., Dynamic Ad Insertion (DAI), Pause Ads, audience/data enhancement services, and related capabilities) across DIRECTV Axis (DIRECTV Advertising’s Emmy award-winning proprietary ad tech platform) and DIRECTV’s Advantage suite (a comprehensive set of data and ad management tools and advanced ad experience capabilities) that will unlock incremental advertising and data revenues.

Requirements

• BS/BA required
• 5 – 7 years required, 7+ years desired of business development, partnerships, product commercialization, or strategic alliances experience
• deep familiarity with digital video/CTV, ad tech, and data-driven advertising preferred.
• Understanding of Programmer, Distributor, and OEM landscape, relationships, and industry standard terms.
• Demonstrated success structuring and negotiating complex commercial agreements (revenue share, technology-enabled services, data products), with a strong preference for prior contracting and redlining experience.
• Strong understanding of DAI, ad decisioning, measurement, and programmatic concepts; familiarity with privacy and data governance considerations and their impact on commercialization.
• Exceptional attention to detail with strong contract interpretation skills, including identifying key terms, obligations, and risks in complex commercial agreements.
• Proven ability to lead cross-functional initiatives, influence without authority, and manage executive-level relationships.
• Excellent quantitative and written communication skills, including business case development and performance reporting.
• Comfortable operating in a fast-paced environment and traveling as needed.
• Well-organized, ability to handle multiple projects, prioritize deliveries, understand urgencies on multitude of activities at the same time, attention to detail, follow-through, and superior customer focus.
• Outstanding judgement skills when interfacing externally with senior partner and vendor relationships.
• May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data.
• Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.
• This role requires but is not limited to approximately 5% travel.

Nice To Haves

• advanced degree (e.g., JD or MBA) preferred.
• Relevant certifications are a plus (e.g., IAB Digital Media Sales, privacy/data coursework, programmatic/ad tech certifications).

Responsibilities

• Serve as primary Ad Sales stakeholder in strategic negotiation and relationship management for content programmers, distribution partners, interconnects, and device/OEM partners, including contract structuring and interpretation, renewals, and expansion of commercial terms.
• Lead partner commercialization of advertising and monetization capabilities including Dynamic Ad Insertion (DAI), Pause Ads opportunities, and other emerging ad formats across the DIRECTV platform, including defining partner enablement requirements and success metrics.
• Work closely and collaboratively with enterprise partners in Product, Ad Operations, Legal, Finance, Sales leadership, and other stakeholders.
• Lead and structure complex negotiations and execution of agreements (e.g., insertion order structures, revenue share models, managed services, data licensing/usage terms, measurement, and reporting agreements) while ensuring compliance with applicable privacy, data governance, and platform requirements.
• Own first of kind deal structures where precedent does not exist and define success criteria, partner responsibilities, and internal operating requirements.
• Create and maintain contract templates across DIRECTV Advertising products (advertising, technology, and data), coordinating internal reviews, revisions, and active negotiation redlines to improve speed, consistency, and risk posture.
• Own contract deal terms end-to-end, including organizing and tracking all negotiated items; serve as the first line of defense for contract interpretation questions and partner with Legal on interpretation discussions and guidance as needed.
• Coordinate cross-functional launch readiness (technical integration, QA, measurement, billing, and partner enablement) and oversee ongoing optimization to maximize yield, fill, and advertiser outcomes; drive issue triage and post-launch improvements.
• Create, maintain, and/or partner with Product Marketing to develop pitch materials (e.g., product overviews, partner proposals, business cases, and go-to-market narratives) to support commercialization across priority partner segments, including Programmer Services.
• Represent DIRECTV Advertising externally with senior partner stakeholders and internally with executive leadership; create executive-ready materials (deal summaries, QBR readouts, performance insights, and recommendations) that drive timely decisions.
• Establish operating cadence and governance forums (e.g., monthly and quarterly partner syncs, executive reviews, cross-functional working sessions) that drive alignment, accountability, and forward momentum across senior stakeholders.
• Build and maintain executive level relationships with key external partners, functioning as a trusted advisor and ensuring DIRECTV is positioned as a preferred long-term collaborator.

Benefits

• DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees.
• It is the company's policy to offer pay that is competitive with other employers in the local market.
• Our salary ranges are determined by role, level, and location.
• The Base Salary range displayed below reflects the minimum and maximum target salary for the position and work location(s) listed in the job posting US Labor Market Zone(s).
• Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
• Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees