Director, Brand Strategy

The New York Times•New York, NY

10h•$150,000 - $165,000•Hybrid

About The Position

The New York Times is seeking a Director, Brand Strategy to find compelling, relevant ways to reach new audiences with Times brand messaging and convince even more people that Times journalism is trustworthy and necessary. This role will sit on a purpose-built brand team that collaborates closely with communications and marketing teams, but is solely focused on trust and reputation rather than traditional business metrics. The Director will also collaborate with newsroom teams, oversee agency partners, work with in-house creative teams, and partner with in-house research and insights experts to develop, distribute, and hone messages. The position reports to the Executive Director, Brand Messaging and Strategy.

Requirements

10+ years of experience in brand, marketing, or communications.
Experience ideating and executing brand campaigns and activations that show real impact.
Experience overseeing brand projects from ideation to completion.
Experience delivering inspirational creative briefing and strategy with an eye toward execution.
Deep understanding of the brand and media landscape, as well as a strong interest in the news.

Nice To Haves

Editorial or newsroom experience.

Responsibilities

Find new audiences, earning even more trust in Times journalism.
Help develop press- and social-worthy brand moments that garner outsized attention and reach.
Own and maintain a brand messaging calendar, including identifying cultural and consumer-facing moments that are promising opportunities.
Identify and develop brand partnerships with similarly-aligned organizations, groups and individuals.
Lead the day-to-day management of agency partners, ensuring they deliver best-in-class execution.
Develop and maintain relationships with communications, marketing and newsroom teams to ensure messaging is getting maximal distribution on paid, owned and earned channels.
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.