Director, Brand & Social Media Marketing

TIAA•Dallas, TX

1d•$113,000 - $151,000•Onsite

About The Position

Working under very limited supervision, this job independently leads the development and execution of marketing initiatives that shape brand appeal and drive a consistently differentiated customer experience across Wealth Management. This role owns large-scale brand marketing programs end-to-end while holding full accountability for the Wealth Management brand's social media presence and long-term social strategy. The ideal candidate brings both advanced brand expertise and deep social media specialization, serving as the connective tissue between how the brand is positioned and how it shows up in culture — and actively influencing key decisions that define that positioning across the department and its cross-functional partners.

Requirements

5+ years of marketing experience, with a focus in social media marketing
Ability to build relationships with clients and peers
Strong written and oral communication skills, specifically around presentations; creative thinker
Effective time management and project management skills
Proven ability to develop and implement social media strategies beyond just earning likes and followers
Strong familiarity with the business applications of social media platforms, including Facebook, Twitter, YouTube, LinkedIn, Instagram, Reddit, and TikTok
Proficient in variety of social media search, analysis, and content distribution tools (Hearsay, Hootsuite, etc.)

Nice To Haves

7+ years marketing experience, with a focus in social media marketing

Responsibilities

Independently leads the research, development, and execution of marketing strategies designed to maximize brand appeal and capture market opportunity, exercising advanced judgment in determining strategic direction with minimal guidance
Analyzes market trends, customer behavior, competitor activity, and opinion research to generate forward-looking insights that inform brand decisions with a 1–3 year horizon, proactively surfacing recommendations to senior leadership that shape Wealth Marketing's competitive positioning
Drives cross-functional alignment on brand positioning, marketing themes, and media channels by influencing key decisions across partner teams including Creative, Product, Digital, and Channel Marketing, ensuring brand strategy is integrated and consistently actioned across Wealth Management initiatives
Owns the review and governance of brand marketing assets across the department, applying advanced brand judgment to ensure content resonates with targeted customer segments and upholds the integrity of the brand across all touchpoints
Holds full ownership and accountability for the social media program, independently directing content strategy, creation, operational execution, and ongoing program evolution across all platforms
Develops and publishes high-quality, original content that reflects advanced platform expertise and an authoritative brand voice, driving meaningful engagement across targeted audiences
Leads the content editorial calendar to orchestrate campaigns, timely marketing moments, and always-on publishing with a disciplined, results-oriented approach that supports broader Wealth Marketing objectives
Serves as the department's subject matter expert on brand voice and content standards, influencing how tone, terminology, and messaging are applied consistently across channels, audiences, and cross-functional teams
Monitors the competitive social media landscape and emerging platform trends with an intermediate understanding of the firm's competitive environment, translating insights into actionable program improvements that keep the brand ahead of industry shifts
Establishes, owns, and continuously refines the goals, metrics, and benchmarking framework for social media performance, independently assessing results against business objectives and making program-level decisions to optimize outcomes over a short- to medium-term horizon