Brand & Social Media Specialist
About The Position
Bill Harris Dealerships is seeking a Marketing & Content Manager to join their evolving marketing team. This role involves telling the story of the dealerships by identifying, planning, and executing marketing and content strategies across three dealerships, hundreds of employees, thousands of customers, and various departments. The ideal candidate will be proactive, organized, and capable of recognizing and capturing compelling stories to be shared across multiple platforms. The challenge lies in organizing and consistently disseminating these stories rather than finding topics.
Requirements
- Highly organized and proactive.
- Personable and comfortable working with different personalities.
- Strong communicator, writer, and storyteller.
- Creative, energetic, and willing to experiment.
- Comfortable coordinating multiple departments and locations.
- Able to turn a business objective into a marketing idea.
- Comfortable working independently and taking initiative.
- Interested in community involvement and relationship building.
- Comfortable using analytics to determine what's working.
- Enjoy making things happen.
- Comfortable with Facebook, Instagram, TikTok, and YouTube.
- Comfortable with short-form and long-form content.
- Comfortable with basic video editing and graphic design.
- Comfortable with website content management.
- Comfortable with email/newsletter marketing.
- Familiar with digital advertising fundamentals.
- Familiar with social media analytics and performance measurement.
Nice To Haves
- Professional photography skills.
- Videography skills.
- Adobe Creative Suite proficiency.
- Advanced graphic design skills.
- Advanced editing skills.
- Automotive experience.
Responsibilities
- Develop and execute marketing and content across dealerships, departments, and communities.
- Build and manage a multi-location content calendar.
- Develop campaigns around business objectives.
- Proactively identify stories and content opportunities.
- Capture authentic photos and video using an iPhone.
- Create content for Facebook, Instagram, TikTok, and YouTube.
- Produce short-form and long-form content.
- Write social posts, website content, emails, and newsletters.
- Interview employees, customers, and community members.
- Repurpose content across multiple platforms.
- Manage website and email content.
- Coordinate community events and marketing initiatives.
- Get employees and managers involved when their participation is needed.
- Review analytics and adjust based on results.
- Coordinate outside photographers, videographers, designers, and other vendors when needed.
Benefits
- Medical, Dental & Vision Insurance
- Employer-Paid Life Insurance
- Retirement Savings Plan
- Paid Time Off
- Paid Holidays
- Paid Training
- Employee Discounts on Vehicle Purchases, Parts & Services
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
