Director, Brand Performance & Tracking

Bristol Myers Squibb•Princeton, NJ

1d•$197,800 - $239,681•Hybrid

About The Position

The Director, Brand Performance & Tracking is the platform owner and capability leader for longitudinal brand measurement within BMS's Global Market Research Center of Excellence (CoE). This role is responsible for building, governing, and continuously improving the shared tracking platforms and capability frameworks that Therapeutic Areas (TA) and Business Units (BU) Market Research (MR) teams use to measure brand health, campaign effectiveness, and market dynamics across BMS's portfolio. This leader ensures that the platforms, tools, and capability infrastructure available to the TA/BU MR teams are robust, consistent, and evolving in step with the AI-enabled future of longitudinal research. The most consequential near-term responsibility of this role is governing the transition from traditional survey-based tracker programs to AI-enabled, platform-based measurement. This transition requires deep familiarity with tracking approaches, strong platform governance instincts, and the organizational credibility to guide TA teams through a fundamental shift in how longitudinal research is conducted. The Director, Brand Performance & Tracking reports directly to the Executive Director, Global Market Research, and operates as an advisor to TA and BU MR leads providing platform expertise and capability support that amplifies the methodology expertise those teams already hold.

Requirements

Minimum 8 years of experience in Market Research, commercial insights, or a related analytics function within the pharmaceutical, biotech, or healthcare industry.
Bachelor's degree required; MBA or advanced degree strongly preferred.
Strong working knowledge of longitudinal brand tracking approaches (including ATU programs, brand health measurement, KPI framework design, sampling, and benchmarking) sufficient to credibly engage with expert tracking practitioners and translate their needs into platform requirements.
Demonstrated experience owning or governing a shared research platform, analytics tool, or capability infrastructure used by multiple teams or stakeholders simultaneously.
Clear understanding of AI-enabled research platforms and the practical implications of transitioning from traditional survey-based trackers to AI-assisted or platform-based measurement including platform validation, output comparability, and change management.
Proven ability to drive platform adoption in a matrixed organization where stakeholder teams have high autonomy and established ways of working.
Experience working with and managing external research vendors, including platform quality oversight, scope management, and performance evaluation.
Strong change management and stakeholder influence skills.
Strong executive communication skills, with the ability to explain platform capability investments and transition decisions in business-impact terms for senior commercial leadership.
Familiarity with global regulatory requirements for Market Research data usage and privacy compliance as applied to tracking platforms.

Nice To Haves

Able to build and govern a shared tracking capability platform that serves diverse contexts without imposing a single methodology.
Designs platform guardrails that ensure cross-TA/BU comparability while preserving TA/BU-level design flexibility.
Clear understanding of AI-enabled tracking tools and the platform implications of migrating live tracker programs.
Designs and governs rigorous platform validation frameworks that give teams confidence in new measurement approaches.
Builds platform adoption through demonstrated value delivery.
Engages TA/BU teams as partners in platform design and iteration, not as end users of a top-down solution.
Able to communicate tracking methodology decisions and transition risks in terms that resonate with senior commercial leadership.
Translates technical measurement decisions into business-impact language.

Responsibilities

Own the Enterprise Brand Tracking Capability Platform: Build and govern the shared platform infrastructure that TA and BU MR teams use to design, field, and analyze longitudinal tracking research, including ATU, brand health, wave, pulse, and continuous measurement programs.
Define and maintain the platform's structural elements, output formats, and analytical frameworks that are built into tracking tools to ensure cross-TA comparability without constraining TA-level design flexibility.
Own the platform governance model (the rules, documentation standards, and escalation processes that govern how TA teams configure, adapt, and report from CoE tracking platforms).
Partner with the Director, CoE Strategy & AI Innovation on tracking platform vendor requirements and preferred supplier selection, ensuring tracking vendors are governed in a manner consistent with the CoE's broader capability architecture and AI roadmap.
Lead the Tracker-to-AI Platform Transition: Own the platform migration roadmap/process to move traditional survey tracker programs onto AI-enabled or platform-based measurement tools, on a timeline and against quality criteria agreed with TA teams.
Define the platform validation framework for AI-enabled tracking, establishing how AI-generated tracking outputs are tested for reliability and comparability before teams transition live programs onto new platforms.
Work in close partnership with the Director, CoE Strategy & AI Innovation to ensure the AI tracking platform roadmap is grounded in the practical realities of how teams currently design and use tracking programs.
Support TA/BU MR teams through the platform transition, providing capability onboarding, user support, and change management as teams move from legacy tracker designs to AI-enabled measurement platforms.
Monitor AI tracking platform output quality on an ongoing basis, flagging platform-level anomalies or reliability concerns to the CoE and relevant TA stakeholders.
TA Advisory and Capability Adoption: Serve as the CoE's primary advisory resource for TA and BU teams on all tracking platform questions, providing expert guidance on platform configuration, output interpretation, and capability use as requested on a pull basis.
Partner with TA/BU MR leads to gather tracking platform requirements, test new capabilities, and identify cross-TA/BU opportunities for shared instrument development or coordinated fielding.
Track platform adoption across TA/BU teams, identify barriers to adoption, and work with TA/BU leads to address them, ensuring CoE tracking platforms are used because they add genuine value, not because they are mandated.
Represent BMS's tracking platform requirements in vendor relationships, ensuring preferred suppliers build and deliver against the platform standards the CoE has established.

Benefits

Medical, pharmacy, dental, and vision care.
BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
Flexible time off (unlimited, with manager approval, 11 paid national holidays) for US Exempt Employees.
160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays for Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees.
Unlimited paid sick time (based on eligibility).
Up to 2 paid volunteer days per year (based on eligibility).
Summer hours flexibility (based on eligibility).
Leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs.
Annual Global Shutdown between Christmas and New Years Day.