Brand & Performance Marketing Coordinator
About The Position
Eva NYC is seeking a Brand Coordinator to support growth across our omnichannel business. Reporting to the Brand Manager, this role sits at the intersection of brand strategy, paid media, retail performance, and analytics. This is a highly cross-functional, data-driven role for someone who is both analytical and curious—comfortable diving into performance data while also contributing to creative testing and brand storytelling. You will play a key role in bringing our paid campaigns to life and translating data from media, POS, and consumer channels into actionable insights that drive decision-making across DTC and retail. While this role supports direct-to-consumer growth through paid media, a significant focus will be on retail performance and broader brand health, making this an ideal opportunity for someone looking to expand beyond channel execution into holistic brand management.
Requirements
- 1-3 years of experience in performance marketing, brand, analytics, or related roles within beauty, CPG, or DTC
- Strong understanding of paid media channels (Meta, TikTok, Search); hands-on experience preferred
- Highly analytical with strong Excel skills and ability to translate data into insights
- Curious, proactive, and eager to test, learn, and grow across both brand and performance marketing
- Comfortable working in an omnichannel environment spanning DTC and retail
- Experience working cross-functionally with agencies, creative, sales, and product teams
- Strong communication skills and ability to present insights clearly
- Passion for beauty, haircare, and consumer brands
Nice To Haves
- Experience with beauty retailers (i.e.Ulta) is a plus
Responsibilities
- Support execution and optimization of paid media campaigns across Meta, Google, TikTok, and emerging platforms
- Partner with agencies to analyze performance and optimize toward ROAS and traffic goals
- Collaborate with Creative and Social teams to test and iterate on messaging, formats, and content
- Contribute to a culture of testing and learning across channels
- Synthesize data across paid media, POS, social, and competitive sources into clear, actionable insights
- Analyze performance vs. prior periods, forecasts, and benchmarks to identify growth opportunities
- Support development of reporting and presentations for internal stakeholders
- Connect paid media and marketing efforts to retail outcomes, helping inform go-to-market strategies
- Support reporting across both DTC and retail channels to provide a holistic view of performance
- Analyze performance across organic social, influencers, and content platforms
- Evaluate engagement metrics and content effectiveness to inform creative and media strategies
- Help identify opportunities to drive awareness, traffic, and conversion across the funnel
- Support innovation and new product initiatives through research, competitive analysis, and performance insights
- Contribute to brand calendar planning across launches, campaigns, and retail moments
- Collaborate cross-functionally with Ecommerce, Sales, Creative, and Analytics to ensure aligned execution
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
