Performance Marketing Coordinator

PeopleConnect•San Diego, CA

12h•$70,000 - $90,000•Onsite

About The Position

People Search is a leading web development division within PeopleConnect, serving over one million customers nationwide. Our products consistently rank among the top 500 most visited websites in the U.S. and have been featured by Discovery Channel, Mashable, Vice, Entrepreneur, and Business Insider. We build and scale products that connect, inform, and protect people. Our team is fast-moving, analytical, and highly collaborative, with a strong focus on measurable impact and continuous optimization. PeopleConnect is hiring a Performance Marketing Coordinator to support execution and optimization of paid acquisition campaigns across key digital channels. This role is focused on hands-on campaign management, performance analysis, and continuous optimization. You will work closely with senior strategists and cross-functional partners to drive efficient growth across multiple channels. This is an ideal role for someone who wants to deepen their expertise in performance marketing, move quickly, and take ownership of campaign performance.

Requirements

1–4 years of hands-on experience in performance marketing or paid media
Experience managing campaigns in platforms such as Google Ads, Meta, TikTok, or programmatic networks
Strong understanding of performance metrics such as CPA, ROAS, CTR, and conversion rate
Analytical mindset with ability to interpret data and take action
Experience running A/B tests and optimizing campaigns based on results
Proficiency in Excel or Google Sheets
Strong attention to detail and ability to manage multiple campaigns simultaneously

Nice To Haves

Experience with native platforms (Taboola, Outbrain)
Familiarity with Google Analytics or similar tools
Exposure to direct-response or high-volume acquisition environments

Responsibilities

Build, launch, and manage paid campaigns across SEM, Display, Native, and Programmatic platforms
Set up campaigns, ad groups, targeting, budgets, and tracking within platforms such as Google Ads and native networks
Monitor campaign pacing and performance daily
Make daily optimizations to improve CPA, ROAS, CTR, CPC, and conversion rates
Adjust bids, budgets, targeting, and creatives based on performance data
Execute A/B tests on ad copy, creatives, and landing pages
Track campaign performance and maintain accurate reporting in internal dashboards
Identify performance changes and flag issues or opportunities to senior team members
Assist in analyzing campaign results and performance trends
Work with creative and content teams to update and test new ad assets
Support senior team members in executing campaign plans
Communicate campaign performance updates and changes clearly