Director, Brand Marketing

Faherty Brand•New York, NY

2d•$155,000 - $175,000

About The Position

We are looking for a strategic and creative Brand Marketing Director to lead the evolution of our brand voice, community engagement, and integrated marketing initiatives. This role is perfect for someone who can seamlessly blend strategic thinking with hands-on execution, ensuring every touchpoint—from social media to experiential activations—tells a cohesive, compelling brand story. You'll work closely with our leadership team to build a marketing engine that drives awareness, deepens community connection, and creates memorable brand experiences across all channels.

Requirements

Minimum 10 years of experience in brand marketing, with a proven track record of developing and executing integrated marketing strategies
Deep understanding of brand development, community building, and multi-channel marketing
Strong copywriting skills with the ability to adapt tone and style across various formats and audiences
Demonstrated success in social media strategy and community management
Proven experience building wholesale/retail marketing programs, including co-op marketing and in-store activation strategy
Established media relationships and hands-on PR experience, including product launch campaigns and proactive press outreach
Track record managing events end-to-end, from concept and budget through execution and post-event measurement
Experience negotiating and managing strategic partnerships
Background in experiential marketing and event execution
Proficiency with analytics tools and performance measurement platforms (e.g., Measured, Marathon)
Highly collaborative with a hands-on, entrepreneurial spirit and ability to thrive in a fast-paced, evolving environment

Responsibilities

Define and document comprehensive brand guidelines in partnership with leadership, including tone of voice, messaging principles, and visual identity standards
Serve as the brand guardian, ensuring consistency across all channels and touchpoints while maintaining the flexibility to adapt to channel-specific needs
Evolve our brand narrative to resonate authentically with our target audience
Build and nurture our online community across social media platforms, creating spaces where our customers feel genuinely connected to the brand
Engage meaningfully with followers, respond to inquiries, and foster conversations that strengthen brand loyalty
Develop strategies that transform customers into brand advocates
Create compelling copy across multiple formats: website content, social media, email campaigns, journal articles, print materials, and advertisements
Ensure all messaging aligns with brand guidelines while resonating emotionally with our audience
Bring our brand story to life through words that inspire and connect
Develop and execute comprehensive social media strategies aligned with business objectives and brand identity
Create integrated content calendars incorporating compelling visuals, engaging copy, and strategic hashtags
Monitor performance metrics and optimize strategies to maximize reach, engagement, and conversion
Identify and cultivate partnerships with like-minded brands, influencers, and organizations (with initial focus on retail partnerships)
Negotiate partnership agreements and collaborate on co-branded campaigns that amplify our reach and brand relevance
Build relationships that create mutual value and authentic brand alignment
Own end-to-end event strategy and execution — from retail pop-ups to brand activations — including venue selection, vendor management, and post-event reporting
Conceptualize and execute experiential marketing activations and events that embody our brand values
Coordinate logistics, manage budgets, and measure success of experiential initiatives using tools like Measured or Marathon
Create memorable brand experiences that generate organic buzz and deepen customer connection
Build a truly integrated cross-channel strategy where every tactic ladders back to the same core narrative, tone, and visual identity
Develop one unified campaign calendar that maps all owned, earned, and paid touchpoints with clear dependencies and sequencing
Collaborate early and often with creative, media, PR, social, retail, e-commerce, partnerships, and product marketing teams to ensure alignment from concept through execution
Create channel-adapted assets that maintain brand consistency while optimizing for each platform's unique audience and behaviors
Track holistic campaign performance against brand KPIs and sales goals, not just isolated channel metrics
Serve as the brand discipline guardrail, ensuring speed and channel optimization never dilute our overarching message
Partner with wholesale and retail teams to build marketing strategies that support account growth, in-store activations, and channel-specific campaigns
Develop co-op marketing materials and seasonal toolkits that equip wholesale partners and retail stores to bring the brand to life at point of sale
Own media relations strategy, building relationships with press, editors, and influencers to secure organic coverage and elevate brand visibility
Lead PR campaigns tied to product launches, brand milestones, and cultural moments, partnering with leadership on messaging and positioning