Senior Director, Brand Marketing

Fleetio

3d•Remote

About The Position

Fleetio is seeking a Senior Director of Brand Marketing to lead the company's brand narrative and expression. This role is crucial for evolving Fleetio from a well-loved product to a recognized and trusted brand in the fleet operations industry. The Senior Director will own the company's visual identity, editorial voice, social presence, video content, and earned media. This is a builder's role focused on defining and executing the brand's expression across all customer touchpoints. The position reports directly to the CMO and will lead an in-house team and agency partners, playing a key role in the company's next stage of growth.

Requirements

10+ years in brand leadership.
4+ years leading and developing teams.
Experience taking a B2B brand (ideally SaaS) through a narrative or identity evolution and successfully launching it.
Strong editorial and visual taste and judgment.
Comfort with being measured on metrics such as awareness, share of voice, engagement, and content-influenced pipeline.
Ability to partner effectively with product marketing, demand generation, events, and customer marketing.
Experience managing agencies to achieve strong results.
Understanding of and connection with real-world industries and buyers (fleet managers, technicians, operations leaders).

Nice To Haves

Sponsorship, partnership, or experiential activation experience (sports, motorsport, or large-scale events).
Experience building or running an in-house creative studio.
Challenger-brand or category-creation experience against larger incumbents.
Fluency in how content strategy is evolving with AI-driven search and answer engines.

Responsibilities

Develop and manage the brand system and creative assets, including visual identity, creative direction, and design standards across web, campaigns, product surfaces, events, and sponsorships.
Define and execute the editorial strategy and content engine, including thought leadership, long-form content, owned research, and always-on content to build authority and support search.
Manage organic social media and video as a strategic channel to maintain brand presence and conversation between sales cycles.
Oversee communications and PR strategy in partnership with a PR agency, including executive visibility programs, awards, and consistent messaging.
Develop and execute brand activation strategies, particularly leveraging the NASCAR partnership and field presence into a year-round content and storytelling engine.
Hire, develop, and lead the brand and content team, manage agency relationships, oversee creative operations, and implement an intake and prioritization system.

Benefits

Multiple health/dental coverage options (100% coverage for employee, 50% for family)
Vision insurance
Incentive stock options
401(k) match of 4%
4 weeks PTO (increases at year two)
12 company holidays + 2 floating holidays
Parental leave - 16 weeks paid for birthing parent, 4 weeks paid for non-birthing parent
FSA & HSA options
Short and long term disability (short term 100% paid)
Community service funds
Professional development funds
Wellbeing fund - $150 quarterly
Business expense stipend - $125 quarterly
Mac laptop + new hire equipment stipend
Fully stocked kitchen with drinks & snacks (BHM only)
Remote working friendly since 2012