Director, Brand Marketing

Aderant•Atlanta, GA

20h

About The Position

Aderant is a global industry leading software company providing comprehensive business management solutions for law firms and other professional services organizations with a mission to help them run a better business. We are motivated by a collective desire to drive the legal industry to the forefront of innovation. With over 2,500 clients around the world, including 95 of the top AmLaw 100 firms, we are changing the outside perception of the legal sphere; where there was once resistance to modernization, we are creating a culture that embraces new ideas and technology. At Aderant, the “A” is more than just a letter. It is a representation of how we fulfill our foundational purpose, serving our clients. It embodies our core values and reminds us that to achieve success, every day must start with the “A”. We bring the “A” to life by fostering a culture of innovation, collaboration, and personal growth. We encourage our diverse teams to bring their whole selves to work – ideas, experience, and passion – to drive our mission forward. Our people are our strength.

Requirements

8–12 years of progressive brand marketing experience, including 3+ years in a director-level or equivalent leadership role
Proven track record of building and evolving B2B brands — preferably in SaaS, technology, or professional services
Deep expertise in brand strategy, visual identity, messaging architecture, and integrated campaign development
Strong creative sensibility with the ability to evaluate design, copy, and campaign work against brand and business standards
Demonstrated experience managing agency relationships, creative production, and brand governance across a complex organization
Exceptional communication and executive presence; able to influence senior stakeholders and present brand strategy with confidence
Experience managing and developing a team; collaborative leadership style with a track record of high-performing, engaged teams
Proficiency with marketing technology and analytics tools (e.g., HubSpot, Salesforce, Google Analytics, or equivalents)

Nice To Haves

Experience in the legal technology industry or serving law firm / professional services audiences
Background in managing brand through M&A, product consolidation, or corporate rebranding initiatives
Familiarity with employer branding strategy and activation
Experience working in a global or multi-regional marketing organization

Responsibilities

Own and evolve Aderant's global brand strategy, positioning, and architecture — including how acquired brands and product lines are integrated or maintained
Develop and maintain a cohesive brand narrative that reflects Aderant's market position, values, and growth trajectory
Conduct and commission brand research, competitive analysis, and market perception studies to inform strategy and measure brand health
Lead brand governance: establish and enforce brand standards, manage the brand guidelines and asset library, and serve as the final decision-maker on brand application questions
Oversee visual identity system including logo usage, typography, color, photography, and design standards across digital and print applications
Partner with internal creative resources and external design agencies to produce brand-aligned creative across campaigns, events, web, and sales enablement
Lead creative brief development and creative review processes; ensure work meets brand and quality standards before delivery
Manage agency relationships for brand, creative, and content production — including SOW negotiation, performance management, and budget oversight
Develop and maintain Aderant's core messaging framework — including company narrative, value proposition, audience-specific messaging, and competitive positioning
Partner with Product Marketing on solution-level messaging and launch campaigns to ensure alignment with corporate brand voice
Oversee brand voice and tone guidelines; ensure consistency across all written content including web copy, thought leadership, communications, and sales materials
Drive an editorial content strategy that builds brand awareness and positions Aderant as a thought leader in the legal technology space
Lead development of brand-building campaigns — awareness, perception, and employer brand — in partnership with Demand Generation and Communications
Collaborate with the events team to ensure brand standards and brand experience are elevated across flagship events, sponsorships, and trade shows
Support Sales and Client Success teams with brand-aligned collateral, presentations, and sales tools
Partner with the People Experience team on employer brand strategy and activation, ensuring internal and external brand experiences are cohesive
Lead, mentor, and develop a team of brand and creative professionals; set clear goals, provide regular feedback, and support career growth
Own the brand marketing budget — develop annual plans, track actuals, and optimize spend across programs and agency investment
Build scalable brand operations processes, including asset management, approval workflows, and creative production pipelines
Report on brand KPIs and program performance to the SVP and executive leadership; translate data into clear strategic recommendations