Director, Brand Marketing and Content - Capital One Auto

Capital One•Plano, TX

17d•Onsite

About The Position

Capital One Auto is seeking a consumer-centric and data-driven Director to lead the Consumer Brand Marketing and Content Strategy for the Auto business. This role is responsible for defining and leading the brand positioning for a suite of consumer Auto products and overseeing the development and execution of product marketing campaigns across direct-to-consumer channels. This leader will manage a team of associates, and work in partnership with business, design and tech teams to drive business growth, managing high-impact campaigns. This is an opportunity to make a significant impact in a dynamic, fast-paced industry, crafting compelling brand narratives that resonate with customers and industry partners. If you thrive on strategy, creativity, and data-driven decision-making, and you’re ready to elevate a brand to new heights, this role is for you.

Requirements

Experience in brand marketing, with a proven track record in the financial services, fintech, auto, or digital product industries.
A strong strategic mindset with the ability to translate business goals into impactful brand initiatives.
A high level of adaptability and resilience, with the ability to manage priorities and executive-level requests while maintaining strategic focus.
Expertise in multi-channel marketing—from digital and content marketing to traditional acquisition.
A data-driven approach with experience leveraging analytics, customer insights, and market research to drive decisions.
Leadership skills that inspire—experience managing teams, fostering innovation, and collaborating cross-functionally at all levels.
Exceptional storytelling and communication skills, both written and verbal.
Experience working with internal creative teams and agencies to execute high-quality campaigns.
Bachelor's Degree or military experience
At least 10 years of experience in Brand, Marketing, or Communications
At least 5 years of people management experience

Nice To Haves

B2C marketing experience preferred.
Master’s degree in Marketing, Communications or Business
3+ years of experience in direct marketing and brand management in a Business to Consumer (B2C) environment
3+ years of experience in financial services or auto industry
7+ years of people management experience
11+ years of experience in Brand, Marketing, or Communications

Responsibilities

Lead the brand vision, positioning, and messaging, ensuring alignment with business objectives and market opportunities.
Oversee cross-channel campaigns that drive customer acquisition and engagement across direct-to-consumer touchpoints (email, direct mail, display, SEM, etc.).
Ensure consistency in brand voice, visual identity, and storytelling across all customer touchpoints.
Collaborate with product, analysts, design and customer service teams to ensure the brand experience is seamless, engaging, and customer-focused.
Use analytics and customer insights to inform marketing strategies and optimize performance.
Manage multiple stakeholder relationships and ensure strong collaboration across lines of business and cross-functional teams.
Build, mentor, and manage a team of brand marketers and content managers.