Director, Branad Management + Creative Studio

Pandora•New York, NY

5d•$197,300 - $246,000

About The Position

The Director, Brand Management and Creative Studio, North America, is the strategic lead responsible for translating global brand direction into integrated, consumer-centric strategies and high-quality creative execution across the region. Working closely with Global Marketing and cross-functional partners, the Director leads campaign launches, product and channel strategies, and 360-degree go-to-market plans that support commercial objectives, strengthen brand consistency, and drive consumer engagement and growth. The Director serves as the key marketing liaison for Wholesale, Multibrand, and Trade partners, building tailored marketing strategies and activation plans that maximize the brand’s impact across these marketplaces while aligning with global and regional priorities. The role also oversees the North America Creative Studio, including creative production, localization, and adaptation of global assets for regional channels and partners, ensuring work is on brand, on time, and fit for purpose across the consumer journey. The position manages and develops a ten-person team across Brand Management, Trade Marketing, and Creative Production. Travel is approximately 20% based on the annual calendar.

Requirements

10+ years of experience across brand management, integrated marketing, go-to-market planning, trade marketing, or creative production.
Significant leadership experience managing multidisciplinary teams and complex cross-functional stakeholder groups.
Demonstrated experience building 360-degree campaign, product, and channel strategies for a North American market.
Experience developing marketing strategies with wholesale, multibrand, or trade partners.
Experience overseeing creative production and localization or adaptation of global assets.
Deep knowledge of North American retail, e-commerce, partner-channel, and consumer marketing.
Strategic brand leadership and strong commercial acumen.
Expertise in integrated campaign planning, product launches, channel strategy, and 360-degree go-to-market execution.
Strong understanding of wholesale, multibrand, trade, retail, and e-commerce marketing.
Creative production leadership, including briefing, workflow management, localization, adaptation, and quality control.
Exceptional cross-functional influence, stakeholder management, and team leadership.
Strong analytical, budget-management, and performance-optimization skills.
Excellent verbal, written, and presentation communication skills.

Nice To Haves

Experience in jewelry, fashion, beauty, luxury, or consumer goods.

Responsibilities

Serve as strategic lead with Global Marketing and cross-functional teams to develop North American campaign launches, product strategies, channel strategies, and integrated 360-degree go-to-market plans.
Translate global brand strategy into regional priorities and activation plans across retail, e-commerce, wholesale, multibrand, and trade channels.
Lead cross-functional planning with Merchandising, Sales, E-Commerce, Retail, PR, Media, and other partners to support aligned, commercially effective execution.
Act as the key marketing liaison for Wholesale, Multibrand, and Trade partners, developing tailored marketing strategies and programs to drive growth.
Lead the Creative Studio and oversee end-to-end production, localization, and adaptation of global creative assets for North American channels and partners.
Establish briefs, timelines, workflows, and quality standards to ensure creative work is on brand, channel-appropriate, and delivered on time.
Manage and develop a high-performing ten-person team across Brand Management, Trade Marketing, and Creative Production.
Partner with global teams to align priorities, share regional insights, and influence future campaign, product, channel, and creative development.
Ensure effective campaign reporting, budget stewardship, master marketing data accuracy, and continuous optimization based on performance and business needs.
Travel approximately 20% based on the annual calendar.