Creative Director Gen Studio

Gen Digital•New York, NY

3d•Hybrid

About The Position

Gen Studio is Gen Digital’s in-house creative team, developing campaigns, social content, product storytelling, and launch creative for its family of brands. The Senior Creative Director will lead creative across priority brands, campaigns, and initiatives, overseeing a pod of creative directors, writers, and designers. The role combines senior creative leadership with hands-on direction, shaping major work while building the processes and structure needed to scale quality, consistency, and speed across the organization. The position is based in New York and follows a hybrid schedule with three days in the office.

Requirements

12+ years of experience in creative, art direction, copy, design, brand, campaign, or integrated marketing roles.
Significant experience leading senior creatives and multidisciplinary teams.
Experience leading work across multiple channels, including brand, social, campaign, content, and launch.
Proven ability to move between strategic leadership and hands-on creative direction.
Experience building teams, mentoring talent, and improving creative workflows.
Comfort working in fast-moving environments with multiple priorities and high standards.
Strong presentation and communication skills with executive-level stakeholders.
A strong portfolio of brand and campaign work demonstrating concept strength, craft, and range.

Nice To Haves

Working knowledge of emerging creative tools and AI-enabled workflows.

Responsibilities

Lead creative direction for high-priority brand, campaign, social, product, and content initiatives.
Set standards for concept quality, craft, storytelling, and strategic alignment.
Translate briefs and business goals into clear creative opportunities and actionable direction.
Ensure work is distinctive, on-brand, and effective across channels and audiences.
Lead and develop a pod of creative directors, writers, designers, and external partners as needed.
Clarify roles, ownership, priorities, and expectations for the team.
Provide timely, useful feedback that improves the work and supports team development.
Mentor senior talent and identify where the team needs additional support or investment.
Stay involved in briefing, concept development, reviews, pitches, and major launches.
Act as creative lead on highly visible or strategically important assignments.
Help teams solve complex creative problems and present work to senior stakeholders and cross-functional partners.
Build creative processes, review rhythms, and ways of working that improve quality and efficiency.
Partner with production, strategy, marketing, social, brand, and other stakeholders to maintain a high standard of work.
Shape pod resourcing so the team can focus, delegate effectively, and deliver against priorities.
Identify workflow, tooling, and AI-enabled opportunities that improve speed and creative output without lowering standards.
Contribute to major brand moments, launches, and campaigns with significant visibility and impact.
Help ensure the creative organization supports current business needs and future growth.
Strengthen stakeholder trust through strong thinking, work, and follow-through.
Drive work that is creatively ambitious and operationally realistic.