Director, Brand & Creative Management (Bilingual)

FCC / FAC•Edmonton, AB

1d•CA$140,280 - CA$189,780•Hybrid

About The Position

Lead the team responsible for building trust, reputation and connection at FCC. As the Director of Brand and Creative Management, you’ll shape how the brand is expressed across the organization and in the market. You’ll oversee brand strategy, advertising, creative development, media planning and buying and integrated marketing efforts to strengthen brand reputation, enhance customer experience, and ensure consistency across all touchpoints. You’ll guide high-performing teams, influence enterprise-wide decisions, and ensure the brand evolves in step with business priorities and marketplace expectations.

Requirements

Proven experience leading brand, marketing and creative strategies at a senior level
Extensive experience leading large teams and managing cross-functional projects in complex organizations
Strong communication, facilitation and collaboration skills, with the ability to influence senior leaders and align teams
Creative vision combined with strong business judgment, conceptual, analytical and problem-solving skills
In-depth knowledge of brand management, metrics, integrated marketing communication, advertising, and promotion planning and execution
Proven experience managing budgets, resources, contractors and risk while delivering high-quality multi-channel work
A degree in business administration, marketing or communications, supplemented by credentials and/or seven or more years of experience in marketing, brand, communications or advertising, or an equivalent combination of education and experience
The position is designated as bilingual (English and French), and the successful candidate must be able to communicate in both of Canada’s official languages.

Nice To Haves

Knowledge of multimedia production, digital marketing, social media, media planning and buying, print production and procurement
Experience developing and measuring impact of large-scale national or regional campaigns
Knowledge of FCC business practices, processes and culture
Agriculture industry knowledge and awareness of current marketing industry trends and best practices
Bilingualism (English and French) is a strong asset

Responsibilities

Champion our brand identity, lead brand strategy, including positioning, messaging and architecture, aligned with corporate priorities and the customer value proposition
Advise senior leaders on brand and integrated marketing approaches informed by brand research, trends, best practices, insights, and risk management
Oversee the operations, development and execution of digital, graphic, print and video creative across the organization, including digital asset management
Direct national and regional marketing advertising campaigns that build awareness, visibility and reputation with targeted external audiences, including media planning and buying
Lead brand programs, education, collateral, branded office experiences, trade show and events branding, as well as sourcing employee uniforms and promotional items
Oversee photography, video production and multimedia development through in-house teams and external partners
Manage team resources, budget, technology, priorities and workflows to support high-quality delivery and long-term capability
Develop and lead a high-performing team of employees and contractors, fostering a safe, inclusive and collaborative culture
Partner with the Vice-President to guide brand identity, employee brand and visual standards across customer and employee channels