Director, Body Service Line Management

Sono Bello•Chicago, IL

2d•$180,000 - $225,000•Remote

About The Position

Sono Bello is a leading cosmetic surgery specialist with a strong national presence. This fully remote position, with a potential hybrid transition, is for a Director, Body Service Line Management. The Body Service Line is the core business of Sono Bello, focusing on liposuction and expanding skin-focused procedures. This role offers the opportunity to drive growth and optimization within an established, scaled service line. The Director will be responsible for the commercial performance and P&L of the Body Service Line, working closely with various teams to enhance the patient journey. The role also involves assessing and recommending team structures to support future growth. This is a senior leadership position within the Products & Service Lines organization, focused on developing, scaling, and optimizing products and services across Sono Bello's national network.

Requirements

10–15+ years of experience in service line management, product management, brand management, or general management roles with direct P&L responsibility.
Proven experience operating and scaling a line of business — ideally with a focus on growth, optimization, and performance improvement within an established offering.
Strong financial acumen, including budgeting, forecasting, ROI analysis, and performance management.
Demonstrated ability to lead through influence in complex, matrixed organizations.
Experience designing or recommending team structures; comfort operating in an ambiguous, resource-light environment while building toward scale.
Track record of combining hands-on execution with strategic planning and long-term growth orientation.
Strong collaboration, communication, and stakeholder management skills.

Nice To Haves

Consulting background with implementation experience could also thrive in this role.
Background in multi-unit, distributed retail and/or healthcare environments preferred.

Responsibilities

Own the service line strategy, roadmap, and growth plan for the Body Service Line — including liposuction and the expanding portfolio of skin procedures — ensuring alignment with financial targets and long-term growth objectives.
Identify, prioritize, and develop initiatives that drive incremental revenue growth, margin improvement, and service line scalability — drawing on what is already working and building on it with discipline.
Monitor market trends, competitive dynamics, and patient needs to inform service line evolution, differentiation, and positioning across a growing and increasingly competitive landscape.
Define where the Body Service Line has room to grow — whether through improved conversion, expanded patient segments, stronger retention, portfolio innovation, or clinical advancement — and build the plan to get there.
Maintain full P&L responsibility for the Body Service Line, including revenue performance, margin management, and cost discipline.
Partner closely with Finance and Field Leadership to develop budgets, forecasts, and ROI-based business cases for growth initiatives, operational investments, and expansion phases.
Establish performance targets and manage results against monthly, quarterly, and annual goals.
Drive execution of the service line through close cross-functional partnership, working with Marketing, Acquisition and Sales teams; Operations and field leadership; Clinical leadership; and Supply chain, finance, and analytics teams.
Serve as the primary business owner and integrator for the Body Service Line, ensuring alignment across functions without direct line authority.
Assess the current support structure, identify gaps, and develop a grounded recommendation on the team needed to drive the service line’s next phase of growth.
Work with senior leadership to evaluate, gain alignment on, and implement the recommended team design.
Once the team is in place, build a high-performing culture focused on accountability, collaboration, and results.
Set clear standards and priorities to ensure a high-quality, end-to-end patient experience across all touchpoints for Body Service Line patients.
Identify opportunities to improve operational performance and scalability, partnering with operations leaders to implement changes across a 130+ center national footprint.
Define, monitor, and act on key performance indicators across clinical, operational, and commercial dimensions of the service line.
Act as a trusted partner to the senior leadership team, including the Chief Growth Officer, SVP Acquisition Marketing, CFO, CMO, Chief Medical Officer, Chief Commercial Officer, and their extended teams.
Communicate progress, risks, and opportunities through clear, data-driven insights and actionable recommendations.