Director, B2B Marketing & Demand Generation - Kelsey Seybold Clinic - Pearland, TX.

UnitedHealth Group•Pearland, TX

14h•$112,700 - $193,200

About The Position

The Director of B2B Marketing & Demand Generation for KelseyCare Health Plan (KCHP) develops and executes business-to-business marketing strategies that generate qualified employer-account leads and build pipeline for the New Sales team. The director owns B2B brand positioning, value proposition, and messaging, and leads targeted demand generation, professional and trade association engagement, strategic influence and advocacy, and credibility-building content for employers, brokers, consultants, and other business decision-makers. Combining strategic leadership with hands-on execution, the director partners with Sales and leadership to define target accounts, lead criteria, prospect nurturing, and relationship-based outreach. The director manages and develops a high-performing team by setting priorities and expectations, coaching employees, providing ongoing feedback, and completing performance reviews and development plans. Success is measured through qualified leads, marketing-sourced and marketing-influenced pipeline, sales enablement effectiveness, and team performance and development.

Requirements

10+ years of progressive leadership and people management experience, with an emphasis on B2B marketing or business development, including demand generation, employer or account lead generation, integrated campaigns, pipeline development, and Sales partnership.
Demonstrated experience leading campaigns from strategy through execution and measurement.
Experience with account-based or segment-based marketing.
Experience managing agencies, vendors, and budgets.
Solid B2B demand-generation and pipeline marketing expertise.
Advanced proficiency in Microsoft Office, including Excel, Word, and PowerPoint.
Proven solid partnership with Sales and Sales Operations.
Proven excellent written, verbal, and presentation skills.
Proven solid project management and prioritization skills.
Demonstrated ability to interpret campaign and pipeline performance data.
Demonstrated ability to develop professional and trade association partnerships that generate qualified employer-account leads.
Demonstrated ability to develop credibility-building content with cross-functional teams and adapt it into multichannel drip-marketing campaigns.
Demonstrated ability to coordinate strategic relationships, customer advocacy, and referral programs with Sales and executive leadership.
Valid Texas Driver’s License.

Nice To Haves

Healthcare, health plan, employee benefits, or other regulated-industry experience.
Experience marketing complex products to employers, brokers, consultants, or other business decision-makers.
Knowledge of the Texas employer, healthcare, broker, and consultant markets.
Hands-on Salesforce experience performing account, contact, and lead lookups; reviewing account activity and opportunity status; and using reports to inform targeting and Sales coordination.
Experience with marketing automation, lead nurturing, and pipeline reporting.

Responsibilities

Develop and execute B2B marketing strategies that generate qualified employer-account leads and build pipeline for the New Sales team.
Own B2B brand positioning, value proposition, and messaging.
Lead targeted demand generation, professional and trade association engagement, strategic influence and advocacy, and credibility-building content.
Partner with Sales and leadership to define target accounts, lead criteria, prospect nurturing, and relationship-based outreach.
Manage and develop a high-performing team by setting priorities and expectations, coaching employees, providing ongoing feedback, and completing performance reviews and development plans.
Coordinate campaigns from strategy through execution and measurement.
Develop professional and trade association partnerships that generate qualified employer-account leads.
Work with cross-functional teams to develop credibility-building content such as video testimonials, case studies, and thought leadership, and adapt assets into multichannel drip-marketing campaigns.
Coordinate strategic relationships, customer advocacy, and referral programs with Sales and executive leadership.
Use campaign and pipeline performance data to support measurement and decision-making.