Director, Assisted Channels, Acquisition Everyday Banking

CIBC•Toronto, ON

4d•Hybrid

About The Position

As a Director on the Day-to-Day Banking Acquisition Channel Management Team for Assisted Channels, you'll manage and implement the client acquisition plan for all consumer Chequing and credit card products. Assisted channels include CIBC Banking Centers, Contact Centers, and CIBC Mobile Specialists. You'll lead and deliver key client acquisition and revenue enhancement strategies to maximize profitability and ensure CIBC remains competitive in the marketplace for Day-to-Day Banking products. Your responsibilities include managing and monitoring key business metrics such as new Chequing and credit card sales, approval rates, activation rates, and utilization rates. You'll evaluate and size new sales opportunities across different client segments, and identify ways to improve and optimize existing processes and systems. You'll collaborate with high-performing, diverse teams to implement programs and tactics that drive revenue growth while maintaining a strong focus on client experience. At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

Requirements

Relevant expertise in strategic and business planning, business model development, and marketing best practices.
Strong analytical skills and a proven ability to execute new initiatives.
In-depth knowledge of Chequing and credit card business, financial services, and product management experience.
Business degree (BBA or MBA preferred).
Thrive when empowered to take the lead, go above and beyond, and deliver results.
Put clients first, engage with purpose to find the right solutions and go the extra mile.
Understand that relationships and networks are essential to success, and inspire outcomes by sharing expertise.
Motivated by collective success and understand that teamwork can transform a good idea into a great one, and that an inclusive team can bring a vision to life.
Enjoy investigating complex problems, making sense of information, and communicating details in a meaningful way.
Seek new opportunities to define what's possible and make a difference today and tomorrow.
Bring your real self to work, and live values - trust, teamwork, and accountability.
Communication skills
Detail-Oriented skills
Group Problem Solving skills
Leadership skills
Managing Ambiguity skills
Personal Initiative skills
Process Management skills
Relationship Management skills
Reporting and Analysis skills
Results-Oriented skills
Strategic Thinking skills
Teamwork skills
Legally eligible to work at the location(s) specified and, where applicable, must have a valid work or study permit.

Responsibilities

Manage and implement the client acquisition plan for all consumer Chequing and credit card products.
Lead and deliver key client acquisition and revenue enhancement strategies to maximize profitability and ensure CIBC remains competitive in the marketplace for Day-to-Day Banking products.
Manage and monitor key business metrics such as new Chequing and credit card sales, approval rates, activation rates, and utilization rates.
Evaluate and size new sales opportunities across different client segments.
Identify ways to improve and optimize existing processes and systems.
Collaborate with high-performing, diverse teams to implement programs and tactics that drive revenue growth while maintaining a strong focus on client experience.
Lead the development and execution of client acquisition strategies to achieve targets for Chequing and credit card products.
Identify and implement new opportunities for client acquisition, assess feasibility and financial impact, and contribute to CIBC’s client experience objectives.
Optimize acquisition tactics and marketing budget to ensure a profitable return on investment.
Interpret complex information, identify patterns and trends in new or strategic areas, and develop actionable recommendations with minimal direction to respond to urgent business priorities.
Demonstrate strong management and leadership skills to achieve results within a matrix organization, including driving change at a senior level.
Own accountability for the Assisted Channels strategic plan and initiatives, and continuously monitor business results against key performance targets to recommend growth initiatives.
Build and maintain effective relationships with internal and external partners, ensuring alignment with client acquisition strategies.
Collaborate across Retail Channels, Client Strategy, Risk Management, Finance, Legal and Compliance, Sales Support, Marketing, Technology, and other business partners.