Director, AI Distribution
About The Position
Positively disrupting an industry that has not seen any innovation in over 50 years, Tekion has challenged the paradigm with the first and fastest cloud-native automotive platform that includes the revolutionary Automotive Retail Cloud (ARC) for retailers, Automotive Enterprise Cloud (AEC) for manufacturers and other large automotive enterprises and Automotive Partner Cloud (APC) for technology and industry partners. Tekion connects the entire spectrum of the automotive retail ecosystem through one seamless platform. The transformative platform uses cutting-edge technology, big data, machine learning, and AI to seamlessly bring together OEMs, retailers/dealers and consumers. With its highly configurable integration and greater customer engagement capabilities, Tekion is enabling the best automotive retail experiences ever. Tekion employs close to 3,000 people across North America, Asia and Europe.
Requirements
- 10+ years of experience in B2B marketing with deep focus on demand generation and pipeline growth
- 5+ years in a leadership role managing marketing teams and budget
- Bachelor’s or Master’s degree in Marketing, Business, or related field
- Proven success leading multi-channel marketing strategies tied to revenue outcomes
- Strong expertise with marketing and sales platforms (e.g., Marketo, Salesforce, 6sense, Demandbase)
- Excellent strategic thinking, team leadership, and stakeholder communication skills
Responsibilities
- Leads the overall demand generation function, setting the vision, strategy, and execution plans to accelerate pipeline growth and revenue.
- This role is responsible for building scalable programs, managing a high-performing team, and aligning cross-functionally with sales, product, and operations to ensure cohesive go-to-market execution.
- Defines the global demand generation strategy and roadmap to support pipeline and revenue objectives across regions and segments.
- Leads a team of demand marketers and oversees execution of integrated campaigns across digital, ABM, field events, webinars, and partner programs.
- Partners with sales leadership to align campaign targeting, messaging, and handoff processes for optimal conversion and velocity.
- Develops quarterly and annual pipeline goals, forecasting models, and performance tracking mechanisms in collaboration with RevOps.
- Establishes best practices in campaign planning, testing, attribution, and optimization.
- Oversees demand generation technology stack, including marketing automation, CRM integration, lead management systems, and analytics platforms.
- Builds executive-level reporting dashboards and communicates performance to senior stakeholders.
- Evaluates new acquisition channels, vendors, and tools to expand reach and efficiency.
Benefits
- Competitive compensation
- generous stock options
- 100% employer-paid top-of-the-line medical, dental and vision coverage
- unlimited PTO
- parental leave
- free snacks and beverages
- The opportunity to work with some of the brightest minds from Silicon Valley’s most dominant and successful companies
- Be part of an early stage, hyper-growth start-up with the opportunity to grow and prosper
- Work on the latest and coolest technologies – everything is home-grown and built ground-up
- A dynamic work environment with a strong sense of community and collaboration
- The open and transparent culture that encourages innovation, rewards performance and discourages hierarchy
- Exciting opportunities for career growth and development
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What This Job Offers
Job Type
Full-time
Career Level
Director
