Director, Affiliate Marketing

Rush Street Interactive

4h•$130,000 - $200,000•Remote

About The Position

Rush Street Interactive (RSI) is a leading online casino and sports betting company operating real-money gaming with brands like BetRivers.com, PlaySugarHouse.com, and RushBet.co. We are looking for a Director, Affiliate Marketing to lead one of RSI's largest and fastest-growing acquisition channels. This role is crucial for driving new customer acquisition and will involve evolving strategy, technology, partner relationships, commercial models, and the team to support expansion into new regulated markets. This is a high-visibility leadership position requiring commercial ownership, technical expertise, people leadership, and cross-functional collaboration. The Director will partner with various departments including Finance, Product, Marketing, Legal, Compliance, BI, MarTech, and Performance Marketing to guide the strategic direction of RSI's affiliate program.

Requirements

Bachelor's degree in Marketing, Business, Finance, Analytics, or related field preferred or equivalent relevant work experience.
10+ years of affiliate marketing experience, preferably within regulated gaming.
2+ years of people management experience.
Experience managing affiliate programs, agencies, or strategic partners.
Deep understanding of CPA, Rev Share, hybrid commission models, LTV, and ROI optimization.
Experience with Income Access, Impact, CJ, Partnerize, or similar platforms.
Strong commercial and analytical skills.
Excellent executive communication skills.
Ability to travel domestically and internationally.

Nice To Haves

Experience with a sportsbook or online casino operator, preferred.
Experience with AppsFlyer or other mobile measurement platforms, preferred.
Experience launching affiliate programs in newly regulated markets, preferred.
Knowledge of mobile attribution, deep linking, and app marketing, preferred.
Experience with Sigma, Tableau, or Power BI, preferred.

Responsibilities

Develop and execute RSI's affiliate marketing strategy across all active and future regulated jurisdictions.
Build strategic relationships with leading affiliate partners and recruit new publishers.
Represent RSI at industry conferences such as G2E, SBC Summit, ICE Barcelona, and iGB L!VE.
Lead affiliate strategy for new market launches.
Own one of RSI's largest acquisition budgets and optimize CPA structures using LTV and ROI.
Improve forecasting accuracy through stronger commercial governance and payment controls.
Partner with Finance on budgeting, accruals, and partner payment processes.
Own the affiliate technology roadmap from a Growth Marketing perspective.
Partner with MarTech, Product, and Engineering to improve attribution, measurement, and affiliate tracking.
Drive strategies that maximize app installs, deep linking, app-to-registration conversion, and mobile attribution, understanding the mobile-first nature of the business.
Oversee affiliate operations across regulated jurisdictions.
Lead commission structure evolution, partner onboarding, and governance.
Partner with Legal and Compliance on licensing, T&Cs, responsible gaming, and fraud prevention.
Partner with BI to operationalize partner-level LTV reporting and executive dashboards.
Use data to continuously optimize partner investment decisions.
Partner with Product Marketing and Brand Marketing to ensure affiliates have access to current, high-performing marketing assets.
Develop scalable partner communications, business reviews, and promotional planning.
Manage RSI's Affiliate Manager, providing coaching, development, and strategic direction.
Oversee the managed services relationship with Affiliate Network, ensuring accountability, service quality, and continuous improvement.
Partner with Performance Marketing, CRM, Product Marketing, Brand Marketing, Finance, Legal, Compliance, and MarTech to drive integrated acquisition strategies.