Digital Marketing Specialist - Affiliate Marketing

QVC•West Chester, PA

3d•Hybrid

About The Position

Digital Marketing Specialist supports QVC and HSN and will be responsible for the execution of online affiliate marketing program and reporting revenue growth for the entire channel for QVC Group.

Requirements

BA/BS in merchandising, marketing, communications, or related field; or equivalent experience required
3-5 years within marketing, communications or eCommerce

Responsibilities

Executing holistic affiliate marketing strategy and plans to meet/exceed program goals, such as new customer acquisition, revenue growth and moving current customers up the buying strata while maintaining the budget guard rails.
Campaign execution and daily management of entire program: Work with affiliate publishers and internal cross-functional teams to execute campaign strategies. Includes managing PeRC/UMO process, campaign execution, gathering images and assets needed for paid placements – delivers them to the publisher and confirms execution.
Partnering with creative teams to ensure that all asset is on brand and received promptly.
Provides Analysis and Reporting of the digital affiliate marketing campaign and spend results for this specific vertical.
Achieve sales and business targets by optimizing the program daily. Creates and owns all affiliates channel planning. Identifying areas of opportunities to grow the channel
Attends and participates in various meetings and conference calls with Manager, Marketing teams, Merchandining, e-commerce, and planning teams
Advocate and better inform/educate those about the digital affiliate marketing program and help develop and identify promotional strategies.
Works with cross-functional teams including eCommerce and Merchandising to plan out affiliate support for critical categories and promotions