Director, Admissions Revenue Strategy (Texas)

SeaWorld•Orlando, FL

32d

About The Position

SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. We're always seeking exceptionally skilled and knowledgeable individuals to join our team. Own the commercial growth agenda for one of our markets, a regional portfolio of parks within our family of SeaWorld, Busch Gardens, Discovery Cove, Sesame Place and Waterparks brands. You will act as the commercial leader for the market. You'll define where growth comes from (which segments, channels and sources of demand) and turn that into a plan the business can execute. You'll partner closely with each park's executive team to shape the strategy. You'll also work with Finance, Marketing, Resellers, Revenue Management and other key partners from planning through execution. Success is measured by delivering revenue and attendance growth against plan for the market.

Requirements

Bachelor's degree in Business, Economics, Finance, Marketing or a related field, or equivalent experience
Track record in commercial strategy, growth strategy or a similar analytically driven commercial role, ideally with P&L or market-level accountability
Experience setting segment and channel strategy and turning it into measurable results
Experience leading and developing multiple direct reports
Strong analytical skills and the ability to turn complex information into clear recommendations for executive leadership
Advanced proficiency in Excel
Strong written and oral communication skills
Comfort working across a matrixed organization and influencing without direct authority

Nice To Haves

MBA or advanced degree in a related field
Experience partnering with senior operating leaders (such as General Managers or park/business-unit executive teams) to shape and deliver strategy
Proficiency in advanced analysis and BI tools (SQL, Tableau, Power BI, Python, R or similar)
Background in theme parks, attractions, leisure, cruise, lodging, airline or another high-volume consumer industry
Experience working with reseller, travel trade or distribution partners
Working knowledge of revenue management and pricing, enough to partner effectively with those functions

Responsibilities

Develop and own the multi-year commercial growth strategy for the market, turning revenue and attendance targets into a clear plan by segment, channel, geography and visitation source
Partner closely with the Park Executive Teams to shape the market's commercial strategy, align on priorities and make sure the plan reflects each park's opportunities and constraints
Work with Finance, Marketing, Resellers and other key partners across planning, strategy and execution, from target setting and annual plans through launch and performance tracking
Lead a team that runs growth planning, segment and channel strategy, and commercial performance analysis for the market
Define which customer segments to grow, defend or develop (locals, tourists, groups, international, pass members and others) and set the commercial priorities for each
Shape channel strategy across direct, e-commerce, resellers, groups and partners, including mix, roles and growth targets
Partner with Revenue Management and Pricing & Offer to set the commercial direction that pricing, product and promotional decisions should deliver against
Build the analytics behind growth decisions: market sizing, segment economics, channel performance, demand drivers, competitive dynamics and a test-and-learn agenda
Identify and size new growth opportunities, such as underpenetrated segments, new channels, partnerships and source markets, and build the business case to pursue them
Act as the market's commercial voice to the Senior Leadership Team, reporting on growth performance, risks and outlook
Bring new commercial practices, tools and ways of working into the market
Perform other duties as assigned