Director, ABM & Field Marketing

Samsara•San Francisco, CA

2d•Remote

About The Position

Samsara is seeking a Director of ABM & Field Marketing to lead one of the most strategic and high-visibility marketing functions in the company. This team serves as the primary marketing partner to Enterprise Sales, owning 1:1 account planning and high-touch executive engagement programs & events that directly influence multimillion-dollar, complex deals. This role sits at the center of our largest revenue opportunities and is responsible for breaking into net-new enterprise accounts, deepening executive relationships, and accelerating pipeline. We are looking for a strategic builder and operator who can evolve a respected, execution-focused team into a highly structured, specialized, and roadmap-driven enterprise growth engine. This leader will bring clarity, organizational design, and long-term vision while maintaining strong alignment with Enterprise Sales leadership. This is a cross-functional leadership role requiring close partnership with Sales, Sales Engineering, Product & Marketing. This is a remote position open to candidates based in the United States.

Requirements

10+ years of experience in B2B SaaS marketing, with significant experience in Enterprise ABM.
5+ years of experience leading and scaling high-performing teams.
Demonstrated experience building or leading a true 1:1 ABM program (not solely scaled digital ABM)
Strong partnership experience with Enterprise Sales organizations.
Proven ability to evolve a team from execution-oriented to strategically driven with clear specialization and structure.
Deep fluency in enterprise pipeline metrics, forecasting, and complex sales cycles
Strong executive communication skills and cross-functional influence.
Experience in high-growth B2B SaaS environments owning both strategic vision and execution in a scaling organization.

Responsibilities

Own and evolve Samsara’s 1:1 ABM strategy for top enterprise accounts.
Lead biweekly ABM account strategy sessions with Enterprise Sales.
Develop tailored marketing strategies that accelerate deal progression and increase win rates.
Align marketing investment to enterprise pipeline priorities and forecast visibility.
Drive measurable impact on net-new enterprise acquisition and expansion revenue.
Oversee planning and execution of high-touch executive programs, including EBCs, VIP hospitality events, strategic dinners, and exclusive field experiences.
Ensure executive programs are strategically tied to deal advancement and account plans, not standalone events.
Define and implement a clear long-term ABM & Field Marketing roadmap.
Evolve the team from generalist execution to defined specialization across ABM and Field Marketing disciplines.
Establish prioritization frameworks, operational rigor, and scalable processes.
Drive year-over-year program maturity, optimization, and performance improvement.
Act as the primary marketing liaison to Enterprise Sales leadership.
Bring structure and clarity in fast-paced, high-ambiguity environments.
Build credibility with senior sales leaders and operate comfortably at the executive level.
Hire, develop, and lead a high-performing, accountable, and inclusive team.
Own enterprise ABM and field marketing pipeline targets.
Evaluate ROI of 1:1 programs and executive events.
Use pipeline metrics, sales cycle insights, and forecasting data to inform investment decisions.
Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices
Hire, develop and lead an inclusive, engaged, and high performing team