Directeur·rice - Positionnement et stratégie produit

Ubisoft•Montreal, QC

1d•Onsite

About The Position

Ubisoft is a global reference in video games, with teams spread across the world creating original and memorable gaming experiences, from Assassin’s Creed to Rainbow Six, Just Dance, and many more. We believe that diversity of perspectives drives progress for both players and teams. If you are passionate about innovation and want to push the boundaries of entertainment, join our adventure and help us create the unknown!

Requirements

University degree in a relevant field or equivalent training.
At least 7 to 10 years of experience in video game marketing or equivalent experience in product positioning and strategy.
Leadership and excellent interpersonal communication skills.
Ability to manage and adapt to change.
Ability to work effectively on simultaneous projects.
Results and stakeholder service orientation.
Ability to defend one's point of view, even when unpopular.
Ability to delegate and empower.
Functional bilingualism (French and English).
In-depth knowledge of the video game market and industry.
Human resource management skills.
Ability to integrate a creative vision into the development of marketing products, considering market trends and player expectations.

Responsibilities

Define and drive the marketability of a product to ensure its desirability, consistency, and clarity of its values among players.
Develop a strategic framework to guide development teams and feed Go-To-Market strategies through clear, consistent, and actionable marketing foundations.
Define the fundamentals of product marketability, including pillars, positioning, USPs, visual and verbal identity, as well as principles ensuring consistency, differentiation, and continuity across products.
Develop and evolve the product's marketing vision to ensure its relevance to players, consistency across experiences, and alignment with business ambitions.
Define the marketability orientations for content themes, products, and new releases to ensure their consistency with the product's positioning, player expectations, and development objectives.
Collaborate closely with the Go-To-Market Director to ensure product foundations meet marketing, business, and market realities.
Nourish development teams with player insights (motivations, perception, feedback, reception of new releases), market trends, and business needs to ensure a player-centric approach to product development.
Act as the voice of the player in discussions related to product evolution and evaluate content decisions through a marketability lens.
Initiate marketability orientations to enhance product desirability and ensure consistency across all its dimensions.
Collaborate with insights teams and marketing experts to identify growth opportunities, emerging expectations, and market evolutions.
Translate product evolutions (features, content, monetization, new releases) into value propositions, documentation, and actionable content for Go-To-Market, Business, and marketing partners.
Develop marketability deliverables necessary for understanding and promoting the product, including product bibles, naming frameworks, build & capture guidelines, and product understanding content.
Define marketability asset needs and guide their production in collaboration with Go-To-Market and Creative Service teams to support business needs, USP promotion, and product consistency across marketing touchpoints.
Ensure business priorities and Go-To-Market needs are considered in marketability outputs to maximize their relevance and impact.
Define and track product marketability and desirability indicators to assess positioning resonance, player perception, and product marketing health.
Develop measurement approaches to evaluate marketability performance (brand equity, intent-to-play, excitement metrics, reception of new releases, etc.) and identify opportunities and risks.
Conduct regular reviews to identify learnings, benchmark market evolutions, and inform future product directions.
Manage and develop a team of Marketability experts covering Product Marketing and Product Management dimensions.
Foster a culture of product expertise, collaboration with development teams, and marketing consistency.
Support employee development through coaching, clear prioritization, and growth opportunities.
Perform all other related tasks.