Direct Sales Representative (Telesales)

Freixenet Sonoma Inc • Sonoma, CA

4d • $22 - $26

About The Position

As part of the Wine Club team, the Direct Sales Representative drives sales and member retention by delivering personalized customer experiences. The role communicates with customers and Wine Club members through inbound and outbound phone calls and email, and occasionally supports in-person interactions during member visits, tastings, and events. Working closely with the Hospitality team, the representative helps ensure proactive communication and the smooth execution of business initiatives. The position serves as a brand ambassador for Gloria Ferrer, representing its wines, values, and guest experience.

This is primarily a desk-based role that also supports on-site and off-site events and may involve handling wine shipments. The employee must be available to work weekends and occasional evenings as scheduled, and may need to work extended hours when business requires. The role requires moving around the property, including stairs, and lifting and carrying up to 48 pounds.

Requirements

• Strong sales, inside sales, or customer service background.
• Proactive, collaborative, and flexible team player with strong attention to detail and follow-through.
• Comfortable and confident handling inbound and outbound phone calls professionally and energetically.
• Technically proficient with Microsoft Office, CRM or database systems, and internet-based tools.
• Strong verbal and written communication skills, including the ability to communicate clearly with customers and internal teams.
• Service-minded and accountable, with a commitment to high standards and exceptional customer experience.
• Able to manage shifting priorities in a fast-paced environment while remaining organized and solution-oriented.
• Positive attitude, good judgment, and ability to support a healthy team culture.
• Genuine interest in wine and willingness to continue learning about wine products.
• Must have Responsible Beverage Service (RBS) certification or complete it within compliance timelines.
• Must have a valid driver's license or be able to travel in a timely manner.
• Must be at least 21 years of age.
• Must be available to work weekends and occasional evenings as scheduled.
• Able to sit or stand for extended periods; walk, talk, and hear; and frequently use hands to operate computers and provide food and beverage service.
• Able to move throughout the property, walk up and down stairs, and carry cases of wine.
• Able to lift and carry up to 48 pounds.
• Sufficient vision to safely operate a vehicle when required, recognize individuals, and work at a computer for extended periods.
• Able to work extended hours when business needs require and perform repetitive hand and wrist motions, as well as prolonged sitting, standing, walking, bending, and reaching.

Nice To Haves

• At least 2 years of hospitality and/or wine industry experience; comparable customer-facing or sales experience is welcomed.
• Proven telesales success.
• Experience with WineDirect Fulfillment and Commerce7.

Responsibilities

• Deliver a detail-oriented customer experience by phone, email, and CRM, representing the brand with warmth, professionalism, and urgency.
• Work toward annual revenue goals and Wine Club acquisition and retention targets through inbound and outbound communication.
• Recommend wines and experiences, including upgrades, add-ons, and alternatives, to increase order value and customer satisfaction.
• Build relationships with members and repeat customers through planned outreach, follow-up, and recommendations based on preferences and purchase history.
• Respond to customer requests and take ownership of issues through resolution, including questions about orders, allocations, substitutions, billing, club updates, and returns.
• Support sales campaign planning and execution, including audience segmentation, offer strategy, response tracking, and outreach sequences.
• Maintain accurate CRM records, document interactions, update contact, shipping, and billing information, and correct data gaps.
• Review, audit, and process orders in accordance with internal policies, shipping requirements, and accepted procedures.
• Coordinate with shipping partners and internal teams on delivery timing and resolve delivery exceptions, reroutes, replacements, and claims.
• Contribute to planning and delivering customer and member experiences, including events, pickup parties, and exclusive offers.
• Partner with Hospitality teams to support membership growth, guest-to-member handoffs, and consistent messaging.
• Support Reservations during peak periods by helping guests book experiences and providing information that supports conversion and upselling.
• Manage outreach lists, call and email cadence, follow-ups, and priorities to meet commitments and pursue opportunities.
• Perform other administrative or operational duties as assigned to support Direct Sales and Hospitality objectives.
• Model Gloria Ferrer culture and standards, including ethical conduct and compliance with company policies and applicable laws.
• Attend off-site tastings and special events from time to time to support customer engagement and relationship-building.

Benefits

• Comprehensive medical, dental, and vision insurance options.
• Flexible Spending Account and Health Savings Account, with contribution.
• Life insurance and short-term and long-term disability insurance.
• 401(k) and Roth 401(k) plans with matching contributions.
• Paid time off, including holidays, vacation, and sick leave.
• Paid maternity and paternity leave.
• Employee Assistance Program.
• On-site winery benefits.
• Educational assistance.
• Recognition programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed