Direct Sales Representative

True Fitness Technology Inc•Denver, CO
•Remote

About The Position

As a Direct Sales Representative for True Fitness, you will independently manage all customer contacts, sales results, installations, and service requirements within the Phoenix, Arizona and assigned territories. The primary focus is to grow the True Fitness brand by establishing and nurturing relationships with YMCA’s, for-profit clubs, JCC’s, Universities, and Key Accounts. This role is an excellent opportunity for a motivated individual with a passion for fitness and a knack for sales to make a significant impact in a dynamic and growing company. If you are enthusiastic about fitness, have a proven sales background, and are ready to take on a new challenge, we encourage you to apply.

Requirements

  • A Bachelor's Degree or equivalent sales experience.
  • Previous experience in a customer-facing role, with a proven track record in both B2B and B2C sales.
  • Strong written and verbal communication skills.
  • Ability to educate on product features and selling techniques.
  • Experience with CRM modules.
  • A genuine passion for fitness and promoting wellness as a lifestyle.
  • Ability to cultivate and maintain strong relationships with customers and key accounts.
  • Willingness to travel extensively within the assigned territories.

Responsibilities

  • Identify, create, manage customers, and lead bases to achieve sales goals and objectives.
  • Develop and maintain an in-depth understanding of True Fitness products, services, and company culture. Implement company marketing and sales strategies and promotions effectively.
  • Cultivate and maintain existing business relationships while identifying and creating new business opportunities through new distribution channels.
  • Provide product education and sales presentations through customer channels.
  • Utilize the CRM module to track and maintain all sales leads and opportunities.
  • Manage an assigned budget, prepare and submit weekly and monthly reports, and create an annual territory plan targeting key accounts and business opportunities to meet forecasted sales revenue.
  • Attend scheduled sales meetings and conferences to stay updated on company strategies and market trends.
  • Prepare action plans and schedules to identify specific targets and project the number of contacts to be made.
  • Follow up on new leads and referrals resulting from field activity.
  • Ensure quality service to customers through personal involvement.
  • Select and coordinate trade shows within budgetary guidelines.
  • Monitor sales results for potential improvements and variances from the plan, taking appropriate actions.
  • Monitor competitive activity in the market, identifying new competition and changes in competitors' activities.
  • Identify quality, timeliness, or perceived value problems reported by customers, and address requests for new products and services.
  • Effectively implement programs to optimize new product rollouts.
  • Maintain strong customer relationships and develop programs to attract new customers.
  • Research, suggest, and assist in expanding the current customer base.
  • Participate in marketing events such as seminars, trade shows, and other marketing events.
  • Ensure the pricing structure for products and services is competitive, maintaining profitability.
  • Develop a solid understanding of the merchandise offered and the benefits thereof by studying manuals, literature, videos, and other available sources of information.
  • Demonstrate superior technical selling skills and product knowledge.
  • Create and conduct effective proposal presentations and RFP responses that identify prospects' problems and True Fitness solutions.
  • Maintain accurate records of all sales and prospecting activities.
  • Stay current on industry trends.
  • Adhere to all company policies, procedures, and business ethics codes.
  • Make recommendations for and attend training to keep proficient in all areas of responsibility.
  • Develop a database of qualified leads through referrals, telephone canvassing, face-to-face cold calling, email, and networking.
  • Coordinate with the Inside Support Team to ensure a smooth delivery and installation process.
  • Develop a tactical plan to optimize margins and profits.
  • Perform any other related or unrelated, unassigned, unspecified, unusual, or special duties assigned by the Director of Direct Sales.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service