Direct Response Copywriter (Facebook Ads)

AI Acquisition

22h•Remote

About The Position

AI Acquisition is a rapidly growing education business with over $50M in ARR, focused on teaching entrepreneurs how to build AI-powered service businesses. We have approximately 3,000 active clients across three program tiers and are backed by experienced operators in the coaching and performance marketing sectors. This is a fully remote, execution-heavy role within a fast-scaling company. The core of this role is to write direct-response Facebook ads that drive sales for multiple active funnels, with more launching soon. This is a performance-marketing focused position, not a brand or content writing role. You will be responsible for generating hooks, angles, script structures, direct-response video ad concepts, framing content, CTA variations, and offer positioning tests. The ideal candidate can produce sharp direct-response copy at a high volume and pace, working closely with the Head of Media / Creative Director who oversees production. The role emphasizes rapid iteration and testing, with logic and strong ideas being paramount. You will have access to significant ad spend, customer data, and offer feedback to inform your work.

Requirements

3+ years writing direct-response copy in a performance-marketing environment.
Experience writing Facebook/Meta video ads that have run.
Understanding of hooks, pattern interrupts, proof, objection handling, and CTA logic.
Ability to write clearly, quickly, and with strong commercial instinct.
Ability to explain the rationale behind copy before it is tested.
High fluency in English.

Nice To Haves

Experience writing for info-product, coaching, education, agency-services, trading, SaaS, or high-ticket direct-response offers.
Possession of swipe files, hook libraries, angle docs, and a defined writing process.
Proficiency in using AI to accelerate research, ideation, iteration, and formatting.
Natural ability to identify logical contradictions.
Experience reviewing and improving landing pages, sales pages, VSLs, or decks.
Described by previous colleagues as sharp, fast, and commercially dangerous.

Responsibilities

Write batches of Facebook/Meta video ad scripts.
Generate multiple hooks and angles per offer.
Help pressure-test claims, positioning, proof, and CTA logic.
Review existing ads and rewrite weak scripts quickly.
Support split-testing across hooks, leads, and framings.
Improve language across adjacent assets such as landing pages, VSL sections, decks, and CTA tests.
Work closely with the media/creative team to ensure scripts are shootable and usable.