Direct Marketing Manager (Credit Card & Creative Strategy)

Prosper•San Francisco, CA

4d•Remote

About The Position

Prosper is seeking a Direct Marketing Manager to lead creative strategy, campaign testing, and full end-to-end production execution for its Credit Card direct mail portfolio. This role reports directly to the Director of Direct Mail Strategy & Analytics. The manager will own the Credit Card direct response engine, working with the Senior Manager to manage the direct mail footprint and scale nationwide promotions for flagship Credit Card Products. The ideal candidate is an innovative, data-driven marketer who combines creative strategy with rigorous production execution, driving creative testing, hyper-personalized messaging, complex variable print matrix execution, print vendor relationships, proofing, and on-time campaign deployment.

Requirements

5–8+ years of direct marketing experience in financial services or consumer lending, with hands-on expertise in both creative development and direct mail production management.
Deep working knowledge of direct mail production processes, including digital/offset printing, variable data printing (VDP), postal regulations, and lettershop operations.
Experience writing or evaluating high-converting direct response copy, managing agency partners, and running multi-variant matrix testing.
Meticulous attention to detail with a proven track record of managing zero-defect campaigns in a highly regulated credit environment.
Proficient in Excel, JIRA, and Confluence, with strong project management skills in a fast-paced, deadline-driven environment.

Responsibilities

Lead the strategy, development, and rotation of Credit Card direct mail creative assets.
Design and execute multi-variant test matrices to continuously optimize response, approval, and pull-through rates.
Manage end-to-end print and mail production, overseeing lettershop execution, data file transfers, variable data printing (VDP), postage optimization, and deployment schedules across all Credit Card streams.
Serve as the primary operational link with external creative agencies, print vendors, and lettershops to ensure campaign deliverables are produced efficiently, cost-effectively, and on time.
Establish rigorous proofing, sampling, and audit controls across complex variable data streams to guarantee 100% execution accuracy.
Partner with Legal, Compliance, and Risk to ensure all pre-screen disclosures, credit terms, and FCRA requirements are flawlessly maintained across every printed variant.
Partner with Analytics to track key performance metrics and leverage campaign results to inform future creative and production decisions.