Consumer Credit Card Marketing Strategy Integration - Sr. Marketing Specialist

Bank of America • Pennington, AL

1d • $71,600 - $119,400 • Hybrid

About The Position

This job is responsible for delivering either small end-to-end or large specialized portions of a marketing initiative or program. Key responsibilities include using advanced analysis and problem solving to recommend improvements and solutions, owning the delivery of primary components for small to medium marketing products/processes or secondary components for large/medium initiatives. Job expectations include working with senior management within the Marketing team to deliver solutions based on a defined set of project/program goals.
We are seeking a digital marketing professional to join the Consumer Credit Card Marketing Strategy Integration team, supporting some of the bank’s largest demand generation campaigns. The Sr. Marketing Specialist will support co-brand credit card marketing across bankofamerica.com, partner media, and related marketing channels.
This role will work closely with internal business partners, agency teams, and co-brand and affinity partners to support digital media, testing, reporting, expense management, and campaign execution.

Requirements

• 3+ years of marketing campaign management experience; credit card and/or co-brand experience preferred
• Self-motivated, positive, and able to independently manage deadlines, approval processes, and multiple projects in a fast-paced environment
• Detail-oriented, with strong organizational, time management, prioritization, and relationship management skills
• Strong understanding of corporate standards, procedures, and approval processes
• Enterprise mindset, with the ability to assess impacts across the organization and prioritize accordingly
• Excellent oral and written communication skills
• Proficiency in Microsoft Office, including Word, Excel, and PowerPoint
• Strong project management skills

Nice To Haves

• Adaptability
• Collaboration
• Problem solving
• Product marketing and branding
• Project management
• Active listening
• Analytical thinking

Responsibilities

• Manage co-brand marketing efforts, including Refer a Friend and other digital channels as needed
• Drive acquisition growth by understanding the competitive landscape, optimizing channel performance, and identifying new messaging and capability opportunities
• Partner across the organization to operate within risk and profitability guardrails while meeting sales goals
• Collaborate with internal and agency partners to evolve and optimize marketing tools and collateral
• Oversee the development of digital assets that support co-brand and affinity partners
• Work with cross-functional partners to align campaign strategy, development, and enhancements
• Coordinate with internal teams, external agencies, and co-brand partners to develop marketing collateral and support forecasting and budget management
• Manage marketing campaign execution from planning through delivery

Benefits

• Access to paid time off
• Resources and support to our employees
• Discretionary incentive eligible
• Annual discretionary award based on individual performance, line of business performance, and overall company success.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: High school or GED