Direct Mail Marketing Manager (Campaign Execution)

ATLANTICUS•Atlanta, GA

1d•Onsite

About The Position

Atlanticus is a fast-growing, mission-focused company dedicated to helping middle-class Americans meet their financial needs. We foster a culture of collaboration and an entrepreneurial spirit to empower our customers toward financial well-being. Our technology enables partners in banking, retail, and healthcare to offer more inclusive financial services using proprietary analytics. With over 25 years of operating history and experience servicing over 20 million customers and $40 billion in consumer loans, we support lenders in originating various consumer loan products. These include retail and healthcare credit, private label credit, and general-purpose credit cards offered through an omnichannel platform. This platform includes retail point-of-sale, healthcare point-of-care, direct mail solicitation, digital marketing, and third-party partnerships. Our Auto Finance subsidiary also serves automotive dealers and non-prime financial organizations with diverse financing and service programs. The Direct Mail Marketing Manager (Campaign Execution) role is crucial for supporting the execution of direct mail campaigns within a structured, compliance-driven financial services environment. This position focuses on the precise, end-to-end execution of direct mail campaigns, ensuring accuracy, consistency, and adherence to established processes as the program scales. The ideal candidate is detail-oriented, takes pride in accuracy, and operates with a high level of ownership and accountability. This is a hands-on execution role, not a project management position, for someone who excels in campaign delivery mechanics and the discipline required in regulated marketing.

Requirements

5+ years of experience in direct mail or marketing campaign execution, preferably in a regulated industry
Exceptional attention to detail and a commitment to accuracy in all aspects of work
Strong copyediting and proofreading skills with excellent grammar
Experience managing multiple campaigns and deadlines in a structured environment
Familiarity with compliance and legal review processes in marketing
Strong organizational skills with the ability to maintain clear documentation and tracking systems
Ability to proactively identify and resolve issues within established processes
Experience working with external vendors and cross-functional teams
Analytical mindset with comfort supporting campaign performance tracking
Experience with campaign workflow tools (Monday.com preferred), tracking systems, and vendor platforms
Strong working knowledge of Excel or similar tools for tracking and reconciliation
Comfort using modern tools (including AI-assisted proofreading and QA) to support accuracy and efficiency

Responsibilities

Support campaign reporting by ensuring underlying data and execution details are accurate and complete
Translate lifecycle marketing strategies into detailed technical specifications and executable code
Own the end-to-end development of campaign targeting logic, including segmentation, eligibility, and suppression rules
Develop, optimize, and maintain advanced SAS programs to generate accurate and compliant target audiences
Ensure strong campaign controls, data quality, suppression accuracy, and audit documentation
Conduct post-campaign analysis and recommend optimizations to improve performance and ROI
Partner closely with Marketing, Risk, Compliance, and Operations teams to ensure alignment and execution excellence
Identify and implement opportunities to automate processes and improve efficiency within our Marketing Technology Stack
Serve as a technical lead and mentor to junior developers and campaign execution analysts