Product Manager for Digital Marketing Campaign Strategy & Execution

3310 Takeda Pharmaceuticals U.•Bannockburn, IL

2d•Onsite

About The Position

The Product Manager for Digital Marketing Campaign Strategy & Operations partners with BioLife Marketing, Commercial Plasma Portfolio, Data & Analytics, Technology, Operations, and external partners to define and execute the future-state marketing campaign capabilities roadmap for BioLife. The role co-owns with Marketing the roadmap to modernize campaign operations, journey orchestration, audience activation, measurement, attribution, and marketing technology capabilities. The focus is enabling Marketing to operate with greater speed, precision, compliance, measurement, and scalability, while translating strategy, campaign needs, workflows, data requirements, and technology capabilities into actionable roadmaps and business outcomes.

Requirements

Experience partnering with commercial and marketing organizations to translate business strategy, customer engagement objectives, and operational needs into digital product roadmaps, platform investments, and technology capability strategies.
Strong product management expertise across strategy development, prioritization, delivery, adoption, lifecycle management, governance, and value realization.
Experience with marketing technology platforms and solutions, CRM solutions, customer data platforms, workflow orchestration, automation platforms, personalization technologies, analytics platforms, and customer engagement ecosystems.
Understanding of marketing campaign operations, lifecycle marketing, customer journey management, audience activation, journey orchestration, content operations, workflow automation, operating model development, and customer engagement ecosystems.
Experience defining scalable marketing operating frameworks, campaign workflows, business capabilities, requirements, and technology-enabled processes that improve speed to market, personalization, measurement, compliance, organizational effectiveness, and customer outcomes.
Experience partnering with Marketing and Data & Analytics teams to define multi-touch attribution, next-best-action frameworks, experimentation, test-and-learn methodologies, performance analytics, business KPI reporting, marketing ROI, dashboards, success metrics, and optimization feedback loops.
Ability to translate business questions into technology requirements and analytics capabilities that support data-driven decision making, optimization, adoption measurement, and value realization.
Strong understanding of Agile product delivery, SDLC, DevSecOps, platform governance, technology operations, and digital product management practices.
Excellent communication and stakeholder management skills with the ability to align business, data, analytics, operations, compliance, and technology teams around shared outcomes in a matrixed environment
Minimum of 8 years of related experience and a Bachelor’s degree in Marketing Technology, Digital Marketing, Digital Marketing Operations, Digital Product Management, Information Technology, Data Science, Analytics, or a related field.
Direct Experience in marketing technology, digital campaign operations, CRM, lifecycle marketing, journey orchestration, audience activation, personalization, campaign measurement, or customer engagement required.
Direct Experience in healthcare, life sciences, retail health, pharmacy, blood or plasma donation, financial services, or another regulated customer-engagement environment required.

Nice To Haves

Experience with the Salesforce ecosystem including Marketing Cloud, Data Cloud, CRM, personalization, and customer engagement platforms preferred
Salesforce certifications such as Marketing Cloud Consultant, Data Cloud Consultant, Platform App Builder, Business Analyst, or related marketing technology certifications preferred.
Master’s degree in Business (MBA), Marketing Analytics, Data Science, Information Management, or a related field.

Responsibilities

Co-own with BioLife Marketing the multi-year digital marketing capabilities roadmap supporting acquisition, conversion, loyalty, retention, reactivation, and lifetime value optimization.
Balance business value, customer needs, technical feasibility, compliance, privacy, governance, dependencies, and delivery timelines across Marketing, Technology, Data & Analytics, Operations, and partners.
Translate Marketing priorities, campaign strategies, operational needs, and growth objectives into product roadmaps, platform capabilities, and measurable outcomes.
Prioritize capabilities across campaign planning, audience activation, journey orchestration, workflow, attribution, performance measurement, marketing self-service, and optimization.
Partner with Marketing to define the future-state operating model across campaign intake, planning, audience strategy, content operations, journey activation, measurement, optimization, and ways of working.
Co-develop scalable campaign operating practices that improve speed to market, consistency, reuse, compliance, and campaign effectiveness.
Simplify, automate, and standardize workflows, handoffs, approvals, measurement routines, and operational processes.
Ensure campaign capabilities are reliable, scalable, supportable, and aligned with enterprise standards and operating expectations.
Drive adoption and evolution of marketing technologies, customer data platforms, journey orchestration, CRM, marketing automation, personalization, analytics, and campaign management capabilities.
Partner with Marketing to define requirements for audience activation, lifecycle engagement, suppression, frequency management, channel coordination, consent, and compliant campaign execution.
Enable personalized engagement strategies through scalable platform capabilities, content decisioning, audience rules, campaign workflows, and cross-channel orchestration.
Partner with Data Science, Analytics, Marketing, and Donor Experience product teams so next-best-action recommendations can be activated through campaign workflows, journey orchestration, content decisioning, and performance measurement.
Co-own with Marketing the roadmap for campaign performance measurement, multi-touch attribution, experimentation, test-and-learn approaches, and business KPI reporting.
Lead development of measurement and attribution frameworks that help Marketing optimize donor engagement effectiveness, campaign performance, investment decisions, and business value.
Partner with Data and Analytics teams to define success metrics, dashboard requirements, audience insights, optimization feedback loops, and data-driven routines for continuous learning.
Use campaign performance data to inform roadmap prioritization, journey optimization, content effectiveness, audience strategy, and marketing investment decisions.
Establish a product vision for intelligent marketing operations using workflow automation, predictive insights, AI-enabled decisioning, and next-best-action frameworks.
Partner with Marketing, Data Science, Analytics, and Technology to identify AI, machine learning, automation, and decisioning opportunities that improve marketing operations and campaign outcomes.
Translate AI-enabled marketing opportunities into product requirements, use cases, adoption plans, measurement approaches, and scalable operating practices while ensuring human oversight, compliance, transparency, and value realization.
Align Marketing, Operations, Data & Analytics, Product, Technology, Compliance, Privacy, and external partners around a shared marketing capability strategy and measurable outcomes.
Lead cross-functional delivery teams in translating business priorities into product features, technical requirements, platform enhancements, releases, and adoption plans.
Communicate product vision, roadmap progress, risks, dependencies, trade-offs, and business outcomes to Marketing stakeholders and senior leadership.
Lead and mentor Product Owners while fostering a product culture focused on Marketing partnership, operational excellence, measurable value, and continuous improvement.