Digital Campaign Manager

Adelphi Group•Austin, TX

23h•Hybrid

About The Position

The Digital Campaign Manager, Paid Search supports execution and management of search advertising campaigns for their clients. They will be in a primary support role for the Paid Search team and integrated in the daily optimization of client accounts. The goal for this position is to support the larger Paid Search team in achieving and exceeding client goals through executing best-in-class Paid Search practices. The Digital Campaign Manager, Paid Search has experience working daily on Paid Search accounts across multiple verticals. They are very familiar with Google Ads platform and how to launch new campaigns, keywords/ads, pull reports, perform search query reports, implement A/B tests, and perform audits when troubleshooting. They report to the Associate Media Director of Paid Search.

Requirements

1-2+ years related work experience with managing Paid Search/PPC campaigns on Google and Bing.
Bachelor’s Degree in Marketing, Advertising or equivalent work experience.
Hands-on experience with Google Ads, Bing Ads, Google Analytics and SearchAds360.
Strong analytical skills and comfort working with performance data.
Proficiency in Excel/Google Sheets for reporting and analysis.
Understanding of conversion tracking, tagging, and basic attribution models.
Strong organizational skills and ability to manage multiple campaigns and deadlines.

Responsibilities

Assists in the management and daily optimizations of Paid Search accounts for clients across healthcare, retail, and QSR verticals
Responsible for executing maintenance on the accounts, including building keywords, creating ads, launching promotions, a/b testing, budget management and bid management
Knowledgeable about the various campaign types and bidding strategies available in Google and Bing
Set up campaigns to include tracking for performance against targets and making optimizations consistently
Pulling data, performing analysis and preparing weekly reports for clients
Supports day-to-day communication with team, vendors and clients
When applicable, is responsible for feed management, cleansing and optimizations for Google Shopping
Executes and reports out on testing strategies and optimizations to improve campaign performance
Flagging, troubleshoot, and resolving issues
Understands clients business goals and utilizes that as a guiding light in prioritizing activities on the account
Stays abreast of new products and updates within Google and Bing’s advertising platforms
Works daily in platforms such as Google Ads, Bing Ads, Search Ads 360, Google Ads Editor and Bing Ads Editor
Works as a part of the larger Paid Search team; participates in team meetings and brainstorms