Digital Technical Project Manager

Maker Lab

22d

About The Position

Maker Lab is a talent-centric marketing agency that builds decentralised, technology-led agency teams in collaboration with clients. Its multidisciplinary specialists are embedded in client teams across digital marketing competencies, including measurement and analytics and content production. The Digital Technical Project Manager will lead a new B2B website project, coordinating internal teams and external partners to plan the project, manage the RFP process, and deliver work aligned with business goals. The role manages an enterprise website build and MarTech stack refresh, from discovery and requirements through vendor selection, implementation, testing, launch, and post-launch handover. The position also oversees integration and optimization of the B2B MarTech stack, including Salesforce, Account Engagement/Pardot, GA4, and Google Tag Manager. It ensures appropriate analytics and lead reporting, establishes post-launch support expectations, and provides comprehensive documentation and training for central and regional teams. This is a 12-month fixed-term contract.

Requirements

BA/BS degree or equivalent experience.
Proven track record managing large-scale web builds, CMS implementations, and MarTech integrations in a PMO or lead agency role.
Deep understanding of enterprise CMS architectures, UI/UX, SEO, QA/testing protocols, and AI-driven web development trends.
Hands-on knowledge of B2B tracking, lead attribution models, Salesforce, Pardot, GA4, and Google Tag Manager.
Experience running end-to-end RFP processes, budget management, and multi-market UAT.
Exceptional stakeholder management skills, including the ability to translate technical limitations for marketing teams and business needs for developers.

Responsibilities

Act as primary project manager for the enterprise website build and MarTech stack refresh.
Own the project roadmap, milestones, trackers, and documentation, including sprints, stand-ups, sprint reviews, and steering meetings.
Partner with Procurement to prepare and run the RFP process for evaluating and selecting web development agencies.
Track vendor fees, production costs, and development costs; flag budget variances early.
Plan and execute multi-market UAT, go-live approvals, DNS cut-overs, hypercare, and transition to post-launch support.
Run discovery workshops with Marketing, Business Teams, Legal, and regional teams to define objectives, site architecture, UX flows, and feature requirements.
Translate business needs into functional specifications and a single requirements baseline.
Coordinate review cycles, consolidate feedback, and manage approvals across internal teams and regional points of contact.
Control project scope and ensure change requests are linked to a clear requirement, cost impact, and stakeholder decision.
Define the in-market website access model, including central access control, market editing rights, and audit trails.
Audit the existing B2B MarTech stack to identify gaps in data flow, lead scoring, tagging hygiene, and CRM integration.
Develop an execution plan to address attribution bottlenecks and capture marketing-influenced revenue.
Evaluate vendor proposals and deliverables against web development trends, SEO/GEO/AEO baselines, performance targets, test coverage, and code-review sampling.
Oversee MarTech best practices, including tag management, pixels, custom dimensions, and Pardot–Salesforce data synchronization.
Ensure post-launch tracking and analytics are implemented correctly and automate lead reporting to eliminate manual work.
Define post-launch SLAs and support scopes with the selected vendor.
Ensure delivery of CMS documentation, including editor and administrator guides and runbooks, and facilitate training for central and regional teams.
Deliver a handover package covering site maintenance, content updates, monitoring, and data-hygiene SOPs.