Digital/Technical Product Manager Lead

USAA•San Antonio, NC

2d•Hybrid

About The Position

USAA is seeking a Digital/Technical Product Manager to lead the creation, delivery, and ongoing success of digital and technology products supporting its member loyalty and recognition program. The role develops the program’s product strategy, vision, goals, and roadmap, ensuring alignment across stakeholders, suppliers, and members. It uses performance data, member feedback, behavioral data, and business outcomes to improve program effectiveness and member satisfaction. The position leads efforts to identify meaningful moments in members’ journeys to recognize, and to shape personalized recognition experiences that deepen engagement, strengthen emotional connections, and reinforce membership value. It partners with business, technology, analytics, design, marketing, and operations teams to deliver recognition capabilities that benefit members and USAA. This position requires working in the office four days per week and may be based in San Antonio, Plano, Phoenix, Colorado Springs, Charlotte, or Tampa. Relocation assistance is not available. USAA does not provide visa sponsorship for this role.

Requirements

Bachelor’s degree, or four years of relevant education and/or experience.
Eight years of Digital/Technology Product Management experience, including experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing; or an advanced degree and six years of such experience.
Comprehensive knowledge of technology and digital products, emerging technology platforms, applications, data analysis, and research techniques and standards.
Proven ability to develop, influence, present, and communicate highly complex business, digital, or technology concepts to cross-functional teams, non-technical users, and senior leadership.

Nice To Haves

Demonstrated success developing, implementing, and managing digital experiences and services, with a portfolio showing end-to-end ownership.
Extensive experience developing business cases that articulate project value, strategic alignment, and financial projections to secure support and resources.
Ability to define, implement, and refine product development processes and strategies for efficient execution, agile adaptation, and consistent delivery of high-quality digital products.
Strong understanding of risk management across the digital product development lifecycle, including identifying, assessing, and mitigating risks and ensuring compliance with regulations, security standards, and industry best practices.
Ability to influence and align internal and external partners to support strategic initiatives.
Ability to lead and collaborate across engineering, design, marketing, legal, and business teams to achieve shared product goals.
Understanding of UI/UX design principles and best practices, including providing constructive design feedback and championing intuitive, engaging, user-centered experiences.
US military experience through direct service or as a military spouse/domestic partner, with understanding of USAA members and their needs.

Responsibilities

Use digital or technology research, business and market intelligence, and data-driven insights to identify opportunities, propose solutions, maintain roadmaps, and improve product performance.
Lead stakeholders in defining digital or technology product and experience opportunities and translating them into initiatives, requirements, epics, and features; drive execution strategy.
Guide complex and strategic product and experience opportunities from idea through market validation in collaboration with relevant stakeholders and subject-matter experts.
Develop, quantify, and defend product and experience investments through business cases, hypotheses, and clear value propositions.
Measure and report product and experience performance against KPIs and KRIs using data-driven problem-solving, and share best practices with team members.
Generate insights using a variety of tools and resources to identify improvement opportunities and follow through to ensure applicable improvements are implemented.
Prepare and deliver compelling communications about complex concepts to varied audiences, including senior leadership; facilitate product definition, discovery, development, delivery, and validation sessions and mitigate risks and dependencies.
Conduct internal and external research and situational analysis to apply industry best practices and trends to product improvements.
Manage ambiguity, influence stakeholders to consider the broader picture, and establish clarity, solutions, and execution plans.
Maintain expert knowledge of the business, technology, UX, relevant experiences and processes, and product management.
Provide guidance and mentoring to team members, serve as an escalation point, and ensure issues are resolved.
Ensure risks associated with business activities are identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
Define which member moments to recognize and how recognition should be delivered in a meaningful, personalized way aligned with member needs.
Lead the vision, roadmap, and evolution of recognition experiences and identify opportunities to deepen engagement and reinforce membership value.
Partner across business, technology, analytics, design, marketing, and operations to deliver recognition capabilities.